This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

The Future of Omnichannel Personalization Read Forrester Research, Inc.’s report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. 10 Key Elements in Email Campaign Strategy & Design Want to make sure your emails carry the most bang for the buck? From target audience to fine-tuned message and design read Melissa Data’s white paper: 10 Key Elements in Email Campaign Strategy & Design. 5 Problems Marketers Face Today Download this white paper to see the top five marketing challenges many marketers face today and what they are doing to solve these challenges. Forrester: The Rise Of The Customer Life-Cycle Marketing Systems Fragmentation of the customer journey has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems.” Buyer’s Guide to Call Tracking Software for Marketer Marketers need to understand and prove how their ads, content, and campaigns are generating phone calls, impacting lead generation, and driving sales. Check out the “Buyer’s Guide to Call Tracking Software for Marketers” to learn more. Driving the Future of Business Do you know what’s disrupting your customers’ behavior and the impact this is going to have on your business? Find out why your customers’ experience with your brand is more important than the product

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