This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Retargeting Tricks & Trends In this Tip Sheet discover ideas for more controlled and effective B2B retargeting, the impact of retargeting on Facebook for desktop and mobile, ways to make your personalized digital advertising feel welcome and not creepy and more. Driving the Future of Business Do you know what’s disrupting your customers' behavior and the impact it has on your business? Find out why your customers’ experience with your brand is more important than the product and get inspiration for your 2015 initiatives. The Future of Omnichannel Personalization Read Forrester Research, Inc.’s report for the latest recommendations and insights to help your organization take the next step in effective digital marketing practices. Brixen Ivy Rooftops Case Study Learn how a recreation services business uses Box to save 8 to 10 hours per week by collaborating on documents to run events. The New-School Marketer’s Guide to Email Deliverability Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder in today’s complex technical landscape. Make sure your team has the know-how needed to get your best messages into inboxes—and to protect your sender reputation. Tracking Phone Leads: The Missing Piece of Marketing Automation Phone leads are the most valuable to sales and when you can’t track phone leads back to specific campaigns, you can’t take credit for revenue. This paper explains how to track phone leads using voice-based marketing automation.

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