Your marketing organization may have separate teams for social media and mobile marketing, but your customers expect a personalized, coordinated, and seamless interaction with you across any channel. Delivering this level of personalization requires integration across marketing channels, and for many marketers, integrating mobile and social marketing with traditional targeted marketing efforts has proven difficult and elusive. This white paper offers ten tips that can help today's organizations learn how to move their social and mobile marketing out of silos and integrate them with traditional channels focused on one-to-one customer marketing.
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