Sponsor

2014/10/02

Video in email? Yes please! Tips to tap into its potential

Yesmail Interactive
Quick tips to capitalize on video's potential
Foward to a friend    |   View online
Read our creative spotlight
Video: A Magnetic Medium
Did you know that 6 billion hours (yes, you read that correctly) of YouTube videos are watched each month? Video draws people in since it's easily consumable and provides a multi-sensory experience, but brands have been somewhat slow to leverage the medium in their marketing campaigns. Turns out, 55% of marketers have seen higher customer engagement with video-based email. Check out this blog post for more benefits and use cases of video in email.

READ ON »		 videos in email
 
 
 
3 Ways to Incorporate Video in Email Marketing

Bring your brand's email communications to life through the following three methods:
  1. HTML5 Video—full video and sound playback streamed within the body of a message
  2. GIFs—a series of spliced images that form an animated video loop
  3. Static image—an image with a 'play' button, then link to a video player on a website
For details, benefits, and how to's on each method, view the full article.

LEARN MORE »
 
 
 
GIFs are for Winners
They can be a powerful tool for storytelling and engagement. Matt Caldwell, VP of Creative at Yesmail, chats with DMNews about how marketers can tie GIFs into their email marketing and deliver a livelier brand experience through a traditionally 'static' medium. Caldwell explains when to use the animation in messages and what to consider beforehand.

Check out the article »		 GIFs

Note to our Friends Using Outlook: Outlook does not support GIF rendering in either its desktop or mobile clients, so you're only getting a static image. If you log into your email via its web client, you'll be able to get the full view.
PRODUCTS    //    SERVICES    //    NEWS    //    BLOG
© 2014 Yesmail Interactive.
All rights reserved.
421 SW Sixth Avenue, Suite 400, Portland, OR 97204 United States of America
View our privacy policy.
To unsubscribe, please click here.
Having trouble unsubscribing? Hit reply to this message with "unsubscribe" in the subject line to be removed from our database.
@

No comments:

Post a Comment

Keep a civil tongue.

Subscribe to: Post Comments (Atom)

Label Cloud

Technology (1464) News (793) Military (646) Microsoft (542) Business (487) Software (394) Developer (382) Music (360) Books (357) Audio (316) Government (308) Security (300) Love (262) Apple (242) Storage (236) Dungeons and Dragons (228) Funny (209) Google (194) Cooking (187) Yahoo (186) Mobile (179) Adobe (177) Wishlist (159) AMD (155) Education (151) Drugs (145) Astrology (139) Local (137) Art (134) Investing (127) Shopping (124) Hardware (120) Movies (119) Sports (109) Neatorama (94) Blogger (93) Christian (67) Mozilla (61) Dictionary (59) Science (59) Entertainment (50) Jewelry (50) Pharmacy (50) Weather (48) Video Games (44) Television (36) VoIP (25) meta (23) Holidays (14)