 | You're reading this because you know email is a major force to be reckoned with, especially when it comes to marketing ROI. To help you capitalize on it, we've put together a new 'Ask the Expert' series aimed at tackling tough questions in a simple Q&A format and providing practical steps to a better mailing program.
6 Questions to Ask your Future Email Service Provider | |  | When entering any long-term relationship, it's important to do your due diligence. Partnering with the right ESP is no different. Ed Kuderna, Managing Director at Yesmail, outlines key bases you should cover on your search for 'the one.'
| |  | | | | The 4-1-1 on Triggered Campaigns | | | Keeping subscribers engaged is no easy feat but luckily, there's triggered email. Triggered campaigns, based on actions consumers take or an associated data point, can result in more than double average engagement rates due to their timeliness and relevance. Explore your options with this easy guide to triggered messages.
| | | | | Inboxing: the Good, the Bad, and the Fix | | | While email volume has increased, clicks have dropped at a steeper rate. This trend poses a challenge for marketers striving to reach email recipients. Check out this resource to learn the basics of inboxing—what it is, why it's important, and ultimately, the steps you can easily implement to control it.
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