 | A Free SEO Report + an SEO Checklist from Web CEO Are your competitors running neck on neck with you? Don't panic, we know the remedy. Sign up for Web CEO for free (no time limit, no credit card required) and forge a winning marketing strategy with your free SEO report and a comprehensive SEO checklist. Get your free SEO report now! | | How Instagram is influencing GE's brand image General Electric is hiring popular Instagram photographers to make its engineering feats more interesting and appealing, and the result is affecting the overall brand, GE's Katrina Craigwell says. "The imagery from those photographers ... is now becoming part of our larger brand visual language," Craigwell says. TechRepublic (11/10) Customers use social media to reach out to businesses Customers accustomed to communicating with friends on social media are increasingly using the same channels to reach out to businesses, says Andrew Caravella, Sprout Social's vice president of marketing. To use social media effectively, Caravella recommends that businesses focus their efforts on specific channels and respond to as many messages as possible. BusinessNewsDaily.com (11/6) Act fast, stay calm to manage negative reviews Unhappy customers have a tendency to vent online, so business owners need to effectively manage complaints, Terry Powell writes. Among his tips are to respond as soon as possible, take responsibility when appropriate and avoid making defensive or emotional replies. Entrepreneur online (11/5)  | Top Five Ways Marketing Teams Benefit from Box
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 | Click here to learn more about Featured Content       Marriott is making travel content for Snapchat, YouTube Marriott International is working with technology and content partners to create videos for Snapchat, YouTube and the company's own site. The content will largely focus on restaurant tips, travel recommendations and entertainment. "This is a very customer-centric approach to marketing. It's no longer the traditional marketing funnel where brands speak to consumers and control that message," said David Beebe, head of Marriott's Global Content Studio. The Washington Post (tiered subscription model) (11/9)  | Essential news for mobile marketing professionals
Get a daily news summary written by SmartBrief's expert editors, compliments of the Mobile Marketing Association (MMA).
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 | Instagram CEO talks about the service's future Instagram CEO Kevin Systrom says he personally reviews every ad that will be shown to users, as part of a broader commitment to quality assurance and continuous improvement. Also on his radar are improving performance on low-end phones, and giving users better tools for finding one another, Systrom says. Re/code (11/7) |  | [T]he best way to go about responding to negativity is to take the conversation offline." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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