 | 3 Critical Methods to Increase Word-of-Mouth
(Hint: the best one is free)
Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies.
Learn the 3 critical methods to increase word-of-mouth. |
 | GOP groups reportedly used Twitter to share data Republican and GOP-affiliated groups reportedly used Twitter to anonymously post internal polling data, a maneuver that may have allowed them to sidestep election rules banning outside groups and campaigns from coordinating their activities. The accounts effectively hid data in plain sight, posting messages with vital information that would be incomprehensible to most. CNN (11/17) How to foster conversation on social media Brands should provide a space for customers to engage through social media and easily access credible information, such as reviews, Katy Keim writes. "With the growing complexity of data, consumers need a way to easily find trusted recommendations and peer experts that can inspire confident buying decisions," she notes. Marketing Land (11/14)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
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  Estee Lauder signs Kendall Jenner Estee Lauder has signed model Kendall Jenner, who has more than 30 million social media followers across Instagram, Facebook and Twitter. "The company needs to attract a younger audience. Social media broadly, and this signing in particular, may be a step in the right direction," analyst Ali Dibadj said. Bloomberg Businessweek (11/15) | Facebook exec: Mobile marketing must be personalized Brands' interactions with consumers through mobile devices are more personal than those of other media, making it important that any mobile marketing treat the audience as individuals, Facebook marketing exec Jane Schachtel says, adding, "This is making business personal again." VentureBeat (11/13) | Venezuela super-sizes holiday meal Venezuelans have made the world's biggest versions of several traditional Christmas staples, including a 20-meter-long ham-stuffed loaf of bread, a 12,000-liter sugarcane beverage and a 120-meter-long cornmeal dish. "Made in socialism, made in revolution," Food Minister Yvan Bello wrote in a tweet celebrating the achievement, which came as many Venezuelans struggle with price inflation and shortages of basic goods. Reuters (11/15) |  | It's a line that has not been defined. This is really on the cutting edge." -- Lawyer Paul Ryan of Campaign Legal Center, as quoted by CNN | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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