Holiday shopping campaigns besides “Shop Small” | SmallBizSurvival.com

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Holiday shopping campaigns besides “Shop Small” Posted: 17 Nov 2014 03:18 AM PST Small Business Saturday and its Shop Small slogan get a lot of attention, but they aren’t the only holiday shopping project small town businesses can join for more buzz this season. Shift Your Shopping Shift Your Shopping is a theme you can adopt for any local shopping campaign. The emphasis is on shifting more of your shopping dollars to local stores. You can download graphics and logos to use in your local campaign. You aren’t restricted to any specific days or weeks, so you can use the theme all season. Shift Your Shopping is a cooperative effort spearheaded by our friends at the AMIBA – American Independent Business Alliance. The website has been only partially updated for 2014, but don’t let that stop you. You can still use the graphics, logos and ideas you’ll find at the site. Print the downloadable poster for your store. Use the Shift Your Shopping Logo in your ads and online. Put the audio PSAs on your local radio station. (You can pay the station and make them ads.) Get your chamber or other local organization to add the logo to their campaign. Chamber not gonna happen? Grab one other local business owner, and make a mini-campaign together. Shop For Good An offshoot from the Shift Your Shopping project is called Shop For Good. Participating merchants agree to donate a portion of sales on days they choose, but instead of it all going to one cause, each customer can designate a local cause to benefit. Actor Kevin Bacon is a big supporter and created fun media you can customize for your business, like campy videos. Bacon’s participation is drawing other celebrities to participate also. It’s a fun way to add a cause component to shopping and to keep more of that benefit local.   New here? Take the Guided Tour. Like what you see? Get our updates.

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