How emotion triggers a viral campaign

Facebook opens sentiment data trove for select brands | How emotion triggers a viral campaign | Wendy's turns nothing tweets into serious sound bites Created for ignoble.experiment@arconati.us |  Web Version   November 21, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook opens sentiment data trove for select brands Facebook is letting a select group of top advertisers access a marketing program called Grapevine, which provides brand-related sentiment analysis and monitoring based on chatter from the social network's 1.3 billion users. "The advertisers spending in the millions on campaigns or a half-million dollars for one ad, that's who has access," an industry source said. Adweek (11/21) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Connecting & Collaborating Sponsored By How emotion triggers a viral campaign Researchers have tested different metrics that help a video become a viral hit. Videos that create an emotional response are shared more often, and a positive reaction generates 30% more shares than a negative one. "Emotion is a big driver of what goes viral. ... The more we care, the more we share," says Jonah Berger, author of "Contagious: Why Things Catch On." The New Republic (free registration) (11/19) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Wendy's turns nothing tweets into serious sound bites Wendy's urged customers to tweet about trivial accomplishments all day Monday, then had deep-voiced movie trailer artist Jon Bailey turn the minor missives into important-sounding sound bites. The social effort was part of a campaign to promote the return of the Bacon Portabella Melt. MediaPost Communications/Marketing Daily (11/19) Share:  Essential news for mobile marketing professionals Get a daily news summary written by SmartBrief's expert editors, compliments of the Mobile Marketing Association (MMA). Get the news today. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com Make Small Business Saturday Last All Year Long   Rieva Lesonsky     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     Click here to learn more about Featured Content Platform News Twitter paves the way for easier Vine embedding A new plug-in for WordPress launched by Twitter is designed to make it easier for website publishers to embed Vine videos. Users can now simply paste in a URL rather than an embed code, and the videos will automatically adjust to the site's preferred content width. The new plug-in is based on the existing Vine oEmbed API. VentureBeat (11/20) Share:  Measurement Matters SMBs are sharing videos like never before, Facebook says About 800,000 small and medium-sized businesses posted videos to Facebook in the past year, accounting for more than 3 million videos, the company said. That's about double the level of SMB video sharing seen in the previous 12-month period. Bloomberg (11/20) Share:  Social Shareable Don't get fooled by fake quotations A quotation that sounds too good to be true probably is, Lev Raphael writes. Web users love to attribute bon mots to figures such as Oscar Wilde and Mark Twain, but Raphael cites several quotations from the Internet that weren't penned by the people to whom they're attributed. The Huffington Post (11/20) Share:  SmartQuote [Small businesses] don't need to go to a fancy agency to get a video produced. They can do this with their phone with basic video software." -- Dan Levy of Facebook, as quoted by Bloomberg Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information