Is Dick Costolo leading Twitter awry?

Is Dick Costolo leading Twitter awry? | Opinion: Stick to the facts to win over Facebook users | How to make sales using social media Created for ignoble.experiment@arconati.us |  Web Version   November 7, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Is Dick Costolo leading Twitter awry? The Wall Street Journal doesn't pull any punches in this analysis, stating that fundamental strategic questions about Twitter's future have gone unanswered on CEO Dick Costolo's watch and that some investors are losing confidence in his leadership. "It's like this tension within the company in terms of what they want to be and how they want to do things. It hasn't been resolved," says Walter Price of Allianz Global. The Wall Street Journal (tiered subscription model) (11/6) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Connecting & Collaborating Opinion: Stick to the facts to win over Facebook users Useful facts and insights are more effective in converting Facebook users into customers than is storytelling, says Cameron Friedlander of Kimberly-Clark. "No one trusts a brand or brand stories anymore," Friedlander says. CIO.com (11/3) Share:  How to make sales using social media Social media offers plenty of tools for businesses looking to make a sale, Koka Sexton writes. Try using social channels to start a conversation with a key decision-maker or offer free advice on specific problems, Sexton writes. LinkedIn/Sales Solution Blog (11/6) Share:  Marketer Moments AOL focuses on custom ad stunts for growth AOL CEO Tim Armstrong says his focus next year will be on selling custom ad packages to big brands, such as its three-city social media contest for General Motors and a large content marketing deal with MillerCoors. The company says its ad revenue increased 18% to $473.4 million during the third quarter, powered by 44% growth in third-party-site revenue. The Wall Street Journal (tiered subscription model)/CMO Today blog (11/6), The Wall Street Journal (tiered subscription model) (11/6) Share:  Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 4 Ways to Offer Sales That Boost (Not Damage) Your Business   Geoff Williams     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     5 Tips for Responding Positively to Negative Online Comments   Vivian Wagner     3 Ways to Make the Most of Small Business Saturday   Kelly Spors     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     Click here to learn more about Featured Content Platform News Hong Kong may be Twitter's springboard to China Twitter, which is blocked in China, is setting up a Hong Kong office to cater to Chinese companies that want to buy ads or build a presence on the platform. "The real main focus of the office will be sales," Twitter's Shailesh Rao says. The Wall Street Journal (tiered subscription model) (11/6) Share:  Measurement Matters How Toyota became Twitter's most engaging automaker Toyota is the top automaker on Twitter, according to research by Auto Trader and BirdSong on consumer engagement levels. That's because the manufacturer uses the platform for customer service as well as marketing, Christopher Ratcliff writes. eConsultancy.com (11/5) Share:  Social Shareable "Hipsters" are cut from the same cloth, research suggests "Hipsters" pride themselves on nonconformity, but a mathematical model suggests that groups of individuals who try to behave differently often wind up diverging from norms in the same way. Mic (11/3) Share:  SmartQuote We are seeing the marketplace getting bifurcated cleanly between content marketing and programmatic." -- AOL CEO Tim Armstrong, as quoted by The Wall Street Journal's CMO Today blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information