S&P rates Twitter bond offering as "junk"

Facebook said to be eyeing YouTube revenue model | Small retailers get serious with social media for the holidays | Forget going viral, YouTube execs advise Created for ignoble.experiment@arconati.us |  Web Version   November 14, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook said to be eyeing YouTube revenue model Facebook may amp up its competition with Google by introducing ads that run alongside publishers' videos posted to the site, a move that would pit Facebook directly against YouTube and its revenue model. An Unruly study says Facebook already accounts for the majority of video shares on social networks. Digiday.com (11/14), Marketing Land (11/13) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Connecting & Collaborating Sponsored By Small retailers get serious with social media for the holidays Small retailers are finding ways to use social media better heading into the holiday season. Merchants are choosing among Pinterest, Instagram and Facebook to engage customers by offering rewards and incentives to find their target shoppers. San Diego Union-Tribune/The Associated Press (11/12) Share:  Forget going viral, YouTube execs advise YouTube executives say the key to marketing success on the platform is to focus less on going viral and more on creating consistent content. They advised marketers from Fiat, Gillette, Oreo and other brands at a boot camp this week. The Wall Street Journal (tiered subscription model)/CMO Today blog (11/13) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Publishers produce native ads for social sites Publishers such as Wired and Time are producing native-ad content for clients to use beyond the magazines' websites on social channels such as Snapchat and Instagram. "What you're seeing is publishers embracing the broader media ecosystem," says Adam Shlachter of DigitasLBi. Advertising Age (free access for SmartBrief readers) (11/13) Share:  Featured Content Sponsored by AOL How do we make our stakeholders smarter? This is the key question for anyone trying to differentiate their portfolio from others competing for the same budget. You know price is important in sealing a deal, but data holds even greater value. Broader pools of people expect to have deep insights at their fingertips. Awarded the 2014 ESOMAR Best Paper Overall, the paper by AOL Research details how "configurable insights," a customizable data visualization tool, allows people who aren't from a market research backgrounds to present and use data. Read the full whitepaper: Make Your Stakeholders Smarter. Click here to learn more about Featured Content Platform News S&P rates Twitter bond offering as "junk" Standard & Poor's has given Twitter's latest bond offering a "junk" rating, saying the company "faces major ongoing uncertainties to adverse business, financial and economic conditions." The social network isn't expected to have positive cash flows until after next year. CNNMoney (11/14) Share:  Measurement Matters Report: Facebook leads among chat apps in U.S. Nearly 70% of American mobile owners are monthly active users of Facebook and Facebook Messenger, giving the social network dominance in the chat and messaging markets, according to a report by Mobidia and ABI. Facebook properties Instagram and WhatsApp augment those figures. Mobile Marketing Magazine (11/13) Share:  Social Shareable Create your own Twitter-style mission statement Boing Boing has created a Web tool that generates Twitter-style mission statements. Clicking the "Next Strategy" link creates increasingly jumbled-up versions of the statement. Boing Boing (11/13) Share:  SmartQuote Even when you are Nike, GoPro or Red Bull, you still have to drive people to go see your video." -- Kim Larson of YouTube's BrandLab, as quoted by The Wall Street Journal's CMO Today blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information