Studies say organic reach still works on Facebook

Studies say organic reach still works on Facebook | Why social marketers should get serious about video | How small B2Bs should use social media Created for ignoble.experiment@arconati.us |  Web Version   November 11, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Studies say organic reach still works on Facebook Studies suggest there's plenty of life in the Facebook organic-reach model. A Socialbakers analysis says brands can reach a quarter of their fans through organic reach, while a study by agency Deep Focus says paid ads work best when deployed in support of content with a strong organic appeal. Digiday.com (11/11) Share:  Join us for an exclusive webinar with Jay Baer, Nov 13 Find out how Facebook and email can be aligned strategically, operationally, and tactically. Discover how to improve your results by treating them as two sides of the same coin. Register now for a free webinar "Why Email is Madonna and Facebook is Lady Gaga" Thursday, Nov 13, 12:00PM EST.   Connecting & Collaborating Sponsored By Why social marketers should get serious about video Adding video to the social-content mix can significantly increase conversions, Chad Bronstein writes. "Using video content and social channels together to tell a cohesive, engaging narrative ... should be the norm," Bronstein writes. MediaPost Communications/Social Media & Marketing Daily (11/10) Share:  How small B2Bs should use social media Pinterest and Instagram are examples of social sites that business-to-business companies may not find useful, unless they have a strategy for engagement that makes sense, according to public-relations professional Leah Ekmark Williams. She suggests blogging and LinkedIn as good places to start. The Dallas Morning News (free content) (11/8) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Tips to boost the chances of scoring social buzz Barely one item of branded social content in 100 actually generates online engagement, writes Drew Neisser, CEO of Renegade. He suggests focusing on creating remarkable content, even if it means calling for outside help, and putting resources behind your best content. SmartBrief/SmartBlog on Social Media (11/11) Share:  Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 3 Must Have Leadership Traits of Successful Entrepreneurs   Denise O'Berry     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     4 Warning Signs You Should Never Ignore   Brian Moran     5 Signs You've Maxed Out Your Entrepreneurial Abilities   Mike Michalowicz     Click here to learn more about Featured Content Platform News Facebook touts success of Messenger app Facebook says its Messenger application has more than 500 million users. The company required users to download the app when it removed the messaging feature of its primary mobile app. The Wall Street Journal (tiered subscription model)/Digits blog (11/10) Share:  Measurement Matters Forecast: Social marketing to see rapid growth Forrester Research predicts U.S. firms will spend more than $103 billion on online marketing by 2019, with social media expected to see the fastest growth among digital channels. That investment in digital is expected to spur changes, including the use of "personal networks for promotion and commerce," Laurie Sullivan writes. MediaPost Communications/Search Marketing Daily (11/10) Share:  Social Shareable Just the facts, ma'am An infographic with this article cites 52 common misconceptions, with each sized according to how widely it's believed. Among the falsehoods cited are notions that sharks don't get cancer, a penny dropped from a skyscraper could kill you and that goldfish have three-second memories. IO9.com (11/9) Share:  SmartQuote Engagement now has an even larger effect on a post's reach than in the days of consistent organic reach." -- John McDermott, writing at Digiday.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information