Report: Get ready for "Generation #hashtag" People of all ages use social media to consume digital content, according to a Bain & Co. survey of 7,000 consumers. "In our view, this marks the advent of Generation #hashtag -- a new generation of content consumers that cuts across ages, combining the digital natives that live and breathe the social media they were born with, and the over-25 migrants that have already embraced digital media as their primary source for content," this article says. Bain & Company/Insights (11/6)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | | Connecting & Collaborating | "The Cosby Show" social campaign pulled Bill Cosby launched a meme generator using images from "The Cosby Show" on Monday, but it didn't last long after some Twitter users created images referencing rape allegations against Cosby. The actor's social team initially tweaked the application to auto-delete such messages, then decided to shut it down. USA Today (11/11), New York Post (11/10) | 6 tips from "The Retiree Next Door" campaign "The Retiree Next Door" campaign generated 5 million views and 30,000 social engagements in 90 days by following six steps, Mark Fidelman writes. They include finding a compelling message, partnering with media and recruiting several dozen influencers who can spread the word. Forbes (11/11) | Click here to learn more about Featured Content       Twitter's Analyst Day may make its strategy clearer Twitter's upcoming Analyst Day, its first as a public company, could present an opportunity for investors to get a clearer idea of its long-term strategy, Kurt Wagner writes. "Twitter has shown it can make money. ... Now we want to know what type of social network Twitter is," Wagner writes. Re/code (11/12) Facebook reassures advertisers over data security Facebook is working to reassure advertisers over the sharing of data for features of the social network's Atlas ad server and ad products such as Custom Audiences. Some companies have been hesitant to share data due to the threat of data breaches. Adweek (11/11)  | Design your winning social media strategy At the kdmcBerkeley Social Media for Content Creators Workshop you'll learn skills for leveraging the power of storytelling to engage and build your social community. Learn new tools and techniques to structure a winning social media strategy that's genuine, interactive and measurable. Register Now | | SAP syncs customer, Facebook data Marketers may be able to create more powerful social campaigns as SAP links its Customer Engagement Intelligence application with the audience-targeting features of Facebook. The functionality will let brands "do much more targeted marketing to micro-segments and, based on those results, measure return-on-investment on advertising spend," SAP's Kevin Ichhpurani says. InformationWeek (11/11) | Beijing, with and without air pollution Beijing imposed temporary air-pollution regulations ahead of the Asia-Pacific Economic Cooperation summit, forcing half the city's cars off the road, shuttering factories and banning outdoor barbecues. The difference in air quality was striking, as these before-and-after images show. The Huffington Post (11/11) | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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