This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Enterprise Priorities in Digital Marketing Learn how senior marketing leaders plan to: Reshape marketing budgets to better meet customers’ needs Address the biggest challenges of integrating marketing and data Create a strong CMO/CIO alignment enabling data accessibility throughout the organization One-To-One Marketing: How to Add Personality To You Customer Engagement Campaign Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement. Email Design & Coding Recommendations General guidelines for designing HTML emails and coding HTML, mobile and text emails: Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs 70% of internet users are not native English speakers. 75% of the world’s economy is outside the USA. Every marketer needs these 5 strategies for adapting their marketing content for international use. 5 Problems Marketers Face Today Download this white paper to see the top five marketing challenges many marketers face today and what they are doing to solve these challenges. Advance to Next-Generation Personalization Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Marketer’s Guide to Call Tracking for Google SEO and PPC If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keywords, PPC ads and web pages.

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