Twitter influences purchases, study finds

Talk of Facebook being at NewFronts is off, association says | Salesforce marries Social Studio with cloud tools | Social media outreach should extend beyond marketing Created for ignoble.experiment@arconati.us |  Web Version   November 20, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Talk of Facebook being at NewFronts is off, association says Facebook won't be making an appearance at the Interactive Advertising Bureau's NewFronts event next year after all, despite previous reports. An IAB official said there were talks but the company "ultimately decided that this wasn't the right time for them to join the lineup." Advertising Age (free access for SmartBrief readers) (11/20) Share:  A Free SEO Report + an SEO Checklist from Web CEO Are your competitors running neck on neck with you? Don't panic, we know the remedy. Sign up for Web CEO for free (no time limit, no credit card required) and forge a winning marketing strategy with your free SEO report and a comprehensive SEO checklist. Get your free SEO report now!   Connecting & Collaborating Sponsored By Salesforce marries Social Studio with cloud tools Social Studio is now a part of the Salesforce Marketing Cloud, a move that integrates the social tool with the brand's enterprise marketing, customer service and sales platforms. The announcement coincides with the release of a new version of Social Studio. Marketing Land (11/19), InformationWeek (11/19) Share:  Social media outreach should extend beyond marketing Building customer loyalty on social media requires more than marketing, writes Dave Evans of Lithium. Take advantage of what you already know about clients to develop superior customer experiences, Evans writes. ClickZ (11/19) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Marketer Moments Sponsored By Nikon campaign targets "Generation Image" Nikon is launching a holiday campaign around the idea that the millennial generation, which has fully embraced visual communication, should embrace technology beyond the smartphone camera. The campaign is themed "I am Generation Image" and includes online video, digital and social efforts. Nikon's creative agency McCann Erickson New York is among five agencies working on the campaign. 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The Drum (Glasgow, Scotland) (11/19) Share:  Measurement Matters Twitter influences purchases, study finds More than half of surveyed Twitter users aged 13 and up said ads and promotions on the service led to a purchase they otherwise might not have considered, according to DB5 research conducted for Twitter. A majority had also used Twitter while shopping in a store or purchased a product first discovered through Twitter. eMarketer (11/20) Share:  Social Shareable Your cellphone could be bad for your back Tilting the head to peer at a mobile screen can place as much strain on the back as carrying heavy weights around the neck, researchers say. "[L]ooking at Twitter in the supermarket checkout line is the equivalent of giving an aardvark a piggy-back ride," Olga Khazan writes. The Atlantic online (11/18) Share:  SmartQuote People are communicating visually, more so than ever before, with social media as the conduit." -- Lisa Baxt of Nikon, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information