Brands no longer allowed to trade Facebook "likes" for incentives Facebook is stopping marketers from using contest entries and other incentives as a way of boosting the number of "likes" for brand pages. Users should "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Facebook's Harshdeep Singh says. ClickZ (11/5)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | | Connecting & Collaborating | Cafe faces heat for employee's Facebook post A Utah restaurant found itself in a social media firestorm after an employee posted an anti-police message on a personal Facebook page. The employee was fired, but the cafe's Facebook page continued receiving critical messages. "We've been turned into a political war zone, and it's destroying our business," says Jody Dansie, the owner's daughter. The Salt Lake Tribune (Utah) (11/5) | Twitter users drive Target worker to viral fame A Twitter user who posted a photo of a Target employee named Alex Laboeuf turned the teenager into a viral sensation and hashtag, #alexfromtarget, in a matter of days. "The Internet is more and more like your local high school where inexplicably the crowd picks something that is not that interesting and elevates it to popularity status," says Andrew Lih, a professor of journalism at American University. The New York Times (tiered subscription model) (11/5) | Click here to learn more about Featured Content        | Design your winning social media strategy At the kdmcBerkeley Social Media for Content Creators Workshop you'll learn skills for leveraging the power of storytelling to engage and build your social community. Learn new tools and techniques to structure a winning social media strategy that's genuine, interactive and measurable. Register Now | | Exec explains Twitter's "Buy Now" strategy The "Buy Now" button is instrumental to Twitter's revenue strategy, but the company is still figuring out how and when to use it, Twitter's Adam Bain says. "We're experimenting with ... what emotions do you need to find to generate a sale. What we do is monetize emotions," Bain says. Marketing Land (11/5) |  | Not all inefficiencies are bad." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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