Twitter touts "logged out" audience of 500 million Twitter touted its plan for user growth at an event Wednesday, saying that 500 million people use the service each month without logging in and that 125 million visit the home page each month without signing up. The company will focus on creating features to entice those visitors to sign up, such as a simplified sign-up and an "instant timeline" of content. "We have a goal to build the largest daily audience in the world," CEO Dick Costolo says. Bloomberg (11/12), Advertising Age (free access for SmartBrief readers) (11/12), Reuters (11/12)  | 3 Critical Methods to Increase Word-of-Mouth
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 | Tweets offer bitter medicine for Dr. Oz Dr. Mehmet Oz got a bit of harsh treatment on Twitter after asking followers what questions they had for him. Angry responses, some from fellow medical professionals, included accusations of "quackery" and of using his TV show to sell "snake oil" to gullible viewers. USA Today (11/13)  | The ROI of Privacy with TRUSTe Solutions
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 | Land Rover turns a novella into a driving adventure William Boyd's "The Vanishing Game" novella has been turned into an interactive online experience by Land Rover. The fictional piece follows a failed actor as he drives across the U.K. in a Land Rover, and the digital experience on Tumblr includes video, animation, music and even clickable keywords that link to Land Rover content. Digiday.com (11/12)  | Build Your Own Marketing Cloud
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 | Survey: Measuring social media marketing remains a challenge Nearly all social media marketers believe their work is important, according to a Harris Poll survey, but only 38% of these marketers "strongly agree" that analyzing engagement data can boost the company's bottom line. Among the most cited social marketing challenges in the survey are assessing social's effectiveness and creating an overarching social strategy. eMarketer (11/13) | Smell you later? A new plan for reaching aliens If life exists on other planets, communication may still be tricky since those beings may not have the organs to comprehend audio or written transmissions, scientists say. One proposal under consideration is transmitting smells such as gasoline, flowers and even human feces to help aliens sniff out the nature of life on Earth, Tracey Logan writes. BBC (11/12) |  | Empower advocates -- help them discover deeper meaning and opportunity in their work -- and they will power your brand." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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