 | Boost Your Holiday Sales with our Free Email Marketing Playbook U.S. e-commerce retail sales will grow 16.6 percent this end of the year season. With proper planning, holiday sales will work magic for your revenue. Need some last-minute ideas for preparing your brand and boosting sales? Download our free Holiday Email Marketing Playbook now! | |  | 3 Critical Methods to Increase Word-of-Mouth
(Hint: the best one is free)
Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies.
Learn the 3 critical methods to increase word-of-mouth. |
 | Social influencers are latest star for brand endorsement Social influencers can be more effective than celebrities in driving responses to marketing campaigns, thanks to shared beliefs and interests between influencers and followers. "Young influencer marketing is the newest most-efficient way to see a return on investment for a product, service or brand," ToldYaa co-founder Shannon Self said. The Huffington Post (11/17)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 |   Twitter lets users search its archives Twitter is rolling out a tool that will let users search its entire archive of tweets rather than just messages sent recently. The tool took time to develop because of the number of tweets that must be mined in a matter of seconds. Wired.com (11/18)  | Essential news for mobile marketing professionals
Get a daily news summary written by SmartBrief's expert editors, compliments of the Mobile Marketing Association (MMA).
Get the news today. |
 | Why shares and likes are useless metrics for B2Bs Business-to-business marketers need to avoid "BuzzFeed syndrome" and value social media marketing based on conversions, rather than likes or shares, writes Frank Gothmann. "You need to be professional and straight-forward, even if the platform is fun," he adds. iMedia Connection (11/18) | This year, be grateful for hungry hamsters Those who love hamsters and Thanksgiving meals may appreciate this YouTube video of pint-sized critters chowing down on scaled-down versions of traditional holiday dishes. "If our portion sizes were anywhere near this small, we might not have to unbutton our pants at the table," Eliza Berman writes. Time.com (11/18) | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
|  | E-mail is just an upgrade to the post office. It was never intended as a human coordination tool." -- Asana co-founder Justin Rosenstein, as quoted by TechCrunch | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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