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2014/11/04

[WEBINAR] New Research from David Daniels, The Relevancy Group: From Acquisition to Advocacy

Yesmail Interactive
Learn how to transform subscribers into advocates
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WEBINAR
From Acquisition to Advocacy: Discovering the Value of Lifecycle Marketing
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our host, David Daniels
Hello Indiana,

A comprehensive study recently conducted by The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.

Join David Daniels, CEO and Co-Founder, The Relevancy Group, as he discusses how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience. The steps he will cover in this webinar include:
  • Data: Integration, Hygiene, Householding, Value, Enrichment
  • Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
  • Content: Personalized, Dynamic, Responsive, Context, Managed
  • Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
  • Measure: Testing, Dashboard, Alerts, Attribution, Intelligence


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