What you need to know about Gmail’s Inbox + plain text best practices

The latest email marketing news, including a look at Gmail's new email app and a reminder about why plain text still matters. Tweet this Forward this

A look at Inbox by Gmail What do email marketers need to know about Gmail's latest inbox? We take an in-depth look at its lack of responsive design support, how it organizes emails into bundles, and more. Get the details →

Holiday email season has arrived Don't fear! We've got you covered with holiday email stats you need to know, as well as resources to prevent your emails from getting deleted during this busy email season. Read more →

Best practices for plain text emails Plain text emails play a significant role in a well-rounded email strategy. We cover why they're important, tips on how to set them up, and provide plenty of examples along the way. Learn more →

A fix for Yahoo alignment issues A recent update to Yahoo Mail has caused a bug with the align attribute—resulting in emails displaying to the left of their intended position. But, don't worry! We've got a fix. Get the fix →

11 reasons to test your email before sending Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should check for these 11 critical mistakes. Get the details → 5 ways to test an email Compare the pros and cons between setting up your own device lab, testing with your mailing service, and yes, even using Litmus! Count the ways → Back to email basics Get back to the basics with this refresher on rendering engines, image blocking, and blue links on mobile devices. Learn more →

Send targeted messages using geolocation, device, and engagement data While click and open data are helpful in determining which calls-to-action resonate best and what subject lines work well with your audience, what other data points should you consider? We take at how Email Analytics data can take your campaigns to the next level. Start optimizing →

Email Design Podcast: Episode 4 In the latest podcast, Jason and Kevin take a look at Inbox by Gmail, the future of Android email clients, Litmus Builder, and more. Listen to the podcast → or Subscribe on iTunes

Meet the newest Litmus team members! (Click on their images or names to learn more about them.) Bert Senior Developer Julia Accounting Manager Jenn Customer Success Manager Brian Customer Success Director Interested in joining our team? Between catered lunches, top notch equipment, 28 vacation days, and so much more, Litmus is a great place to work. And, guess what? We're hiring. Check out our open positions →

Upcoming Litmus Webinars Join our customer support team as they show off all our latest features and answer questions about the best ways to use Litmus. Current and future customers are encouraged to attend!

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