A guide to tracking social campaigns with Google Analytics

Facebook readies enterprise-driven work platform, sources say | How to enhance Pinterest campaigns | Solar City launches custom social app Created for ignoble.experiment@arconati.us |  Web Version   December 4, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook readies enterprise-driven work platform, sources say Sources say Facebook at Work will debut next year as a means for users to collaborate and communicate with professional contacts and colleagues. It reportedly will incorporate employee news feeds and privacy options for personal profiles. IT PRO (London) (12/1) Share:  Are you ready for business travel's new normal? By incorporating processes like gamification and social integrations, you can help increase traveler productivity and policy compliance. Learn more at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Connecting & Collaborating Sponsored By How to enhance Pinterest campaigns Several tactics can greatly enhance a campaign's chances of success on Pinterest, Matthew Yeoman writes. Yeoman reviews the merits and methods behind creating better Promoted Pins, using Pinterest messaging and making better use of the Pinterest Analytics dashboard. SmartBrief/SmartBlog on Social Media (12/4) Share:  Solar City launches custom social app Solar City is hoping to win new customers with an application that takes cues from Instagram and Uber. MySolarCity lets owners of solar homes post and share photos of their houses with one another, track technicians and monitor energy usage. The Washington Post (tiered subscription model)/Innovations blog (12/4) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Sponsored By Bermuda tourism gets social media boost Bermuda's tourism bureau has hired social media influencers and partnered with publications such as Travel & Leisure to share content about the island in an effort to boost tourism. A Google poll shows that 64% of affluent travelers go online to find vacation inspiration. The New York Times (tiered subscription model) (12/3) Share:  Toyota to donate car seats in #BuckleUpForLife campaign Toyota says it will donate 10 car seats for every Twitter and Instagram photo post with the hashtag #BuckleUpForLife through the end of the year. The program, in partnership with Cincinnati Children's Hospital Medical Center, seeks to raise awareness of car-seat safety. Adweek (12/3) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     4 Warning Signs You Should Never Ignore   Brian Moran     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     5 Signs You've Maxed Out Your Entrepreneurial Abilities   Mike Michalowicz     How to Be a Better Negotiator   Anthonia Akitunde     Click here to learn more about Featured Content Platform News Google to offer product versions aimed at children YouTube and Chrome are expected to be among the products that Google will be modifying in special versions next year designed for the 12-and-under set. "We expect this to be controversial," Google Vice President of Engineering Pavni Diwanji says. USA Today (12/3) Share:  Essential news for mobile marketing professionals Get a daily news summary written by SmartBrief's expert editors, compliments of the Mobile Marketing Association (MMA). Get the news today. Measurement Matters A guide to Google Analytics for tracking social campaigns Measuring return on investment for social media campaigns can be done through Google Analytics by creating custom segments, parsing out social media users and analyzing the resulting data. This article offers a step-by-step guide. SocialMediaExaminer.com (12/3) Share:  Social Shareable Belarus rolls out the world's biggest truck The Belaz 75710 is the biggest dump truck in the world -- a 26-foot-tall colossus capable of hauling up to 450 tonnes. Its creators say it could be useful in the mining industry. BBC (12/4) Share:  Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote If you go to a BBQ or a bar, you can't take your solar panels with you. ... The next best thing is to take out your phone." -- SolarCity's Peter Rive, as quoted in The Washington Post's Innovations blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information