Attempted joke that referenced homicide falls flat for Best Buy

How Instagram became a platform for breaking news | Lowe's employs advanced features on Vine and Instagram | Attempted joke that referenced homicide falls flat for Best Buy Created for ignoble.experiment@arconati.us |  Web Version   December 12, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By How Instagram became a platform for breaking news Many users turn to Instagram during major events to share photos and experiences, using the site as a social news service. That potentially makes Instagram a serious threat to Twitter, which has hitherto managed to dominate the social-news niche, Jessi Hempel writes. Wired.com (12/11) Share:  Get Executive Buy-in for Your Social Media Strategy Only 52% of companies say their executives are informed, engaged, and aligned with their company's social strategy. Find out how to get your executive team to buy into the value of social media--so they invest the time and resources to make it work. Download The Path to Scaling Social Media Starts with Executive Buy-in now.   Connecting & Collaborating Sponsored By Lowe's employs advanced features on Vine and Instagram Lowe's is experimenting with native video tools on Vine and Instagram. The retailer's new Vine video series uses the network's tap-to-pause technology to turn a short video clip into step-by-step DIY tutorials, while its Instagram videos use the platform's HyperLapse feature to create time-lapse clips showing the progress of a project from start to finish. Advertising Age (free access for SmartBrief readers) (12/11) Share:  Three business travel misconceptions—debunked Does social media have a place in corporate business travel? Is mandating policy enough to gain policy compliance from business travelers? Find out at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Marketer Moments Sponsored By Attempted joke that referenced homicide falls flat for Best Buy Best Buy is in hot water for a tweet that referenced a homicide that took place in one of its parking lots 15 years ago and is now being profiled in the podcast "Serial." "It lacked good judgment and doesn't reflect the values of our company," Best Buy said in a follow-up tweet after taking down the initial posting. Adweek (12/11) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 5 Tips for Responding Positively to Negative Online Comments   Vivian Wagner     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     What You Need for an Effective Website   Vivian Giang     Click here to learn more about Featured Content Platform News LinkedIn overhauls home page, seeks to boost interactivity LinkedIn is launching a stripped-down version of its home page, intended to boost interactivity and provide users with more insight into the traffic their own pages receive. The aim is to provide "a more anticipatory home page experience that helps members connect with what matters to them most professionally on LinkedIn," a company representative said. TechCrunch (12/11) Share:  Essential news for digital retail professionals Get a daily news summary written by SmartBrief's expert editors, compliments of Shop.org and the National Retail Federation (NRF). Get the news today. Measurement Matters Analysis: Fiat's social media rise in 2014 stands out Fiat tops the list of brands whose level of social media activity rose this year, according to Sprinklr data that scored brand engagement, sentiment and responsiveness. The top 10 list includes Turkish Airlines, Alibaba Technology and Jockey. American Airlines, SodaStream and DSW were among the brands whose social scores fell over the year. Adweek (12/11) Share:  Social Shareable Helmet-free practices aim at reducing football injuries University of New Hampshire football players are practicing without helmets in the hopes of reducing concussions. Banning helmets forces players to tackle with better technique rather than lunging head-first at opponents, a professor at the university says. National Public Radio/Shots blog (12/11) Share:  SmartQuote We're at the stage right now where exchanging simple text-based messages on a social platform seems antiquated." -- EMarketer's Debra Aho Williamson, as quoted by Wired.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information