Learn From the Swiss By Jeff D. Opdyke, Editor of Profit Seeker Maybe we should send them all to Switzerland for a burger and fries … but I've already gotten ahead of myself.
When last we left America's disgruntled fast-food army, the foot soldiers in the burger and chicken wars were angling for $15 an hour. A fair wage, they reasoned, in the world's (supposedly) wealthiest country. They simply cannot live on $7.25 an hour, the current minimum wage.
So, early this month they staged — yet again — another show of frustration by going on strike in 150 cities. What they lack in economic understanding, they certainly make up for in gumption and perseverance.
But they — and those who support the raise — should be very careful what they wish for. To wit, we return to Switzerland …
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I was in Zurich the week before Thanksgiving and found myself peckish while walking around the city. I popped into a sidewalk burger joint popular with students, and ordered a burger, fries and Coke Zero.
To be clear, this was not a gourmet burger. This was not even a casual-restaurant burger, a la Chili's or Applebee's. This was the equivalent of a McDonald's quarter pounder, cooked on the same type of flattop griddle, served in a place where you stand and eat quickly before moving on.
It was simply, your basic burger.
And it cost the equivalent of $23.80.
For a basic burger, some fries and a Coke Zero in a plastic bottle — no ice.
A few days later, over a pricey fondue with my friend Rob Vrijhof, a Swiss money manager, I asked why such a basic meal should cost nearly $25. I suspected I knew the answer — local wages — and Rob confirmed my suspicion.
Switzerland doesn't have a minimum wage law, but "what is a minimum wage here gets you to almost 50,000 francs a year [$52,000]," Rob told me between bites of country bread dipped into bubbling cheese. "That's for the guy who's mopping the floor at Migros [a local supermarket chain]. So that tells you what educated employees are earning."
Rob's daughter is 19, and as soon as she graduates her apprenticeship program she'll be working in a local bank earning well in excess of $100,000 a year … at 19!
Fast-food America will look at hourly wages in Switzerland that routinely run toward $25 and argue that it's criminal for America to pay its minimum-wage workers so meagerly. But, as they say, reality bites. And in this case, it has the potential to bite all of America quite hard if fast-food workers and their supporters win the day. Trickle-Up Economics The guy who made my burger in Zurich would effectively need to work one hour (at $25 per) to afford the burger, fries and soft drink that I bought that afternoon.
And, ironically, the burger-flipper in America who today earns $7.25 would need to work basically the same hour to afford a McDonald's Quarter Pounder with cheese meal, mimicking what I ate.
This is a crucial comparison, because I routinely read and hear supporters of a radically higher minimum wage comparing U.S. pay to other advanced nations that pay more. But those facts are always presented in a vacuum. Wage increases do not happen without having a commensurate knock-on effect, meaning a tendency toward rising prices. It's a basic economic fact: A larger sum of money floating around the system will see more money chasing a relatively unchanged amount of goods — and that's inflation.
Talking heads these days exclaim that states that raised their minimum wage in recent years have not seen inflation and, therefore, rising wages clearly don't lead to inflation. Way too premature, dudes — and way too small beer. Wait until larger incomes are impacting the economy at a national level, and give the money time to flow through the worker's pocketbooks, maybe a few years. Then come talk to me.
A minimum wage of $15 an hour will put upward pressure on salaries all the way into the middle class, as it has done in Switzerland. It's simple street smarts. If I'm a shift-manager earning $15 an hour to manage burger flippers earning $7.25, what do you think I'm going to do when my underling is now making my salary? And what about the store manager who suddenly finds her shift managers are all making her salary? It's trickle-up economics and it will, without question, put upward pressure on prices for things all of us buy in America … like hamburger meals.
So fight on, my fast-food buddies. But understand your victory will be pyrrhic, at best. Should you win a higher wage, you will one day soon enough find that the $7 you pay for a burger meal today will be $15 tomorrow … and you will be back in the same box you so loathe now.
Even the Swiss realize that high wages are a root cause of the excessive costs in their country. This past spring, they overwhelmingly voted No to setting what would have been the world's highest minimum wage.
The one salvation for the rest of us: Own gold and silver. Wage pressures will unlock inflation pressures, and gold and silver are your insurance policy to protect your lifestyle.
Until next time, stay Sovereign …
Jeff D. Opdyke
Editor, Profit Seeker P.S. Adding gold and silver is a great first step to protecting your lifestyle. But it's important to also add income that will keep you earning ahead of rising inflation. Pure Income is a trading service that will add regular income to your portfolio far above what you will find in any Treasury, money market or savings account. For more information about our special offer, click here before it ends. | 
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