Facebook gives China's Internet regulator a warm welcome

Facebook wants to get everyone connected | Polish your social media marketing for the holidays | Why Facebook is Heineken's "key video partner" now Created for ignoble.experiment@arconati.us |  Web Version   December 8, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook wants to get everyone connected Facebook engineers are testing the site and its applications on flip phones and slower Internet connections to simulate what users experience in remote parts of the world amid efforts to make its services and the Internet more accessible. TIME magazine (12/15), Business Insider (12/7) Share:  Putting Social to Work for Your Business Your workforce includes scores of passionate and reputable advocates who are already invested in your company's success, aligned with its objectives--and willing to promote your brand. Learn how you can amplify your social reach exponentially through effective employee participation: Download Putting Social to Work for Your Business now.   Connecting & Collaborating Sponsored By Polish your social media marketing for the holidays The holiday shopping period is an ideal time to boost social media efforts, Rhonda Abrams writes. She suggests focusing on the right networks, posting images to increase engagement and providing useful, concise content. USA Today (12/5) Share:  Why Facebook is Heineken's "key video partner" now Adweek (12/5) Share:  Is your business travel program innovative enough? There is a new breed of business traveler, and understanding their changing needs and habits is key to reaching employees on the road. Learn more at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Most Read by Marketing Decision Makers Sponsored By We messed up, Google+ designer says Mashable A guide to Google Analytics for tracking social campaigns SocialMediaExaminer.com Victoria's Secret finds Instagram buzz at 30,000 feet Adweek Food marketers have an appetite for Instagram Adweek Studies probe sharing on "dark" social channels MediaPost Communications 3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 5 Signs You've Maxed Out Your Entrepreneurial Abilities   Mike Michalowicz     4 Warning Signs You Should Never Ignore   Brian Moran     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     Click here to learn more about Featured Content Marketer Moments Sponsored By Brands hop on Twitter for NBC's "Peter Pan Live" A variety of brands jumped on Twitter for live promotions during the telecast of "Peter Pan Live" on NBC, including DiGiorno Pizza, Charmin and Ritz. Wal-Mart used Twitter to build upon its on-air ads during the TV event. Advertising Age (free access for SmartBrief readers) (12/5) Share:  Build Your Own Marketing Cloud Learn how to take charge of your digital marketing solutions by simplifying day-to-day campaign management and enriching marketing data with Tealium. Tealium helps you build your own marketing cloud by establishing a unified data layer and providing turnkey access to more than 700 digital vendors. Free Guidebook Platform News Facebook gives China's Internet regulator a warm welcome Facebook rolled out the red carpet for Lu Wei, China's top Internet regulator, for a tour of the company's U.S. campus. CEO Mark Zuckerberg reportedly greeted Lu in Mandarin and said he had ordered copies of Chinese President Xi Jinping's book "The Governance of China" for employees. Reuters (12/8), Quartz (12/8) Share:  Essential news for digital retail professionals Get a daily news summary written by SmartBrief's expert editors, compliments of Shop.org and the National Retail Federation (NRF). Get the news today. Measurement Matters Financial advisers' social media platform of choice: LinkedIn LinkedIn has emerged as the top social media platform for financial advisers, beating out Facebook and Twitter, Practical Perspectives says. More than 90% of advisers use LinkedIn for business, Practical Perspectives says. ThinkAdvisor (12/5) Share:  Social Shareable St. Nicholas was "rugged," facial reconstruction suggests Researchers at Liverpool John Moores University have used 3D modeling and computer analysis to reconstruct the face of St. Nicholas, the 4th century bishop whose habit of leaving secret gifts made him the inspiration for Santa Claus. The real St. Nick was a broken-nosed man with a "rugged facial appearance," a university spokeswoman says. BBC (12/6) Share:  Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote I wanted [Facebook employees] to learn about socialism with Chinese characteristics." -- Facebook CEO Mark Zuckerberg, as quoted by Reuters Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information