Facebook goes mobile with Graph Search

Google breaks out its wallet to hang on to YouTube stars | GM turns to social media for vehicle-improvement ideas | Hachette hopes to use Twitter to sell books Created for ignoble.experiment@arconati.us |  Web Version   December 9, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Google breaks out its wallet to hang on to YouTube stars Google is offering bonuses to top YouTube stars as it seeks to lock up long-term exclusivity deals. The move comes amid competition for digital video stars from Facebook and startups such as Vessel, founded by former Hulu CEO Jason Kilar. The Wall Street Journal (tiered subscription model) (12/7) Share:  Three business travel misconceptions—debunked Does social media have a place in corporate business travel? Is mandating policy enough to gain policy compliance from business travelers? Find out at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Connecting & Collaborating Sponsored By GM turns to social media for vehicle-improvement ideas General Motors says it is actively using social media outlets such as Twitter and Facebook to track customer feedback in order to make adjustments to new car models in real time. "We are becoming more precise. We can resolve [issues] really quickly instead of waiting for a survey to come back," GM's Whitney Drake said. Adweek (12/8) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Marketer Moments Hachette hopes to use Twitter to sell books Hachette, which had a high-profile dispute with Amazon over e-book sales, plans to sell books using Twitter's "buy" button. The experiment will initially focus on books by well-known personalities. Bloomberg Businessweek (12/8) Share:  Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     4 Warning Signs You Should Never Ignore   Brian Moran     5 Signs You've Maxed Out Your Entrepreneurial Abilities   Mike Michalowicz     What You Need for an Effective Website   Vivian Giang     Click here to learn more about Featured Content Platform News Facebook goes mobile with Graph Search Facebook is improving the mobile functionality of its Graph Search, a move seen as furthering the social network's strong drive into mobile. MediaPost Communications/Social Media & Marketing Daily (12/8) Share:  Snapchat hires banker as head of strategy Snapchat has hired Imran Khan, formerly of Credit Suisse, to be its head of strategy. Khan, who has extensive experience in the tech banking sector, also has a deep network of contacts in China and elsewhere in Asia. The Wall Street Journal (tiered subscription model)/Digits blog (12/8) Share:  Measurement Matters "Lurkers" may skew social metrics, researchers say Online "lurkers" who post content to social accounts less than once a week account for about 5% of all social media posts, but they are a majority of brands' online audiences, a report by Vision Critical says. That potentially undermines the utility of content-focused analytics, the report says. The Globe and Mail (Toronto) (tiered subscription model) (12/9) Share:  Social Shareable In Italy, convicts bake behind bars Pasticceria Giotto is Italy's first bakery inside a prison, with convicts crafting traditional delicacies. The fulfillment inmates feel from baking has reduced recidivism, operators say. Reuters (12/9) Share:  Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote You really can't treat social media analytics as a source of customer intelligence, except in very specific cases." -- Researcher Alexandra Samuel, as quoted by The Globe and Mail Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information