 | Do you know these 29 Social Media Analytics Terms? Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now! | |  | Are you ready for business travel's new normal?
By incorporating processes like gamification and social integrations, you can help increase traveler productivity and policy compliance.
Learn more at American Express Global Corporate Payments
Sponsored link from American Express Global Corporate Payments |
 | LinkedIn user will win Liam Neeson's video endorsement Actor Liam Neeson will create a video endorsement for a LinkedIn user in a promotion for his new movie "Taken 3." The social media promotion run by 20th Century Fox and Trailer Park hinges on an infamous line from the first movie in the franchise, in which Neeson's character tells kidnappers that he has a "particular set of skills." Adweek/AdFreak blog (12/15)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | How Brands Can Be Feminists, Too
Feminism hit mainstream culture in a big way this year, presenting itself as a key topic of discussion. And guess what? Consumers take notice—switching to and even paying more for brands that support causes they care about. As a company that prioritizes women's leadership as part of its mission, AOL discusses what brands can do to help progress gender equality. Read the full article. | Click here to learn more about Featured Content |
  Facebook: Right-rail ads are seeing success Facebook's redesigned right-rail ads are 50% more effective at increasing the time users spend looking at the ad, and 29% more effective at catching users' eyes in the first place, the social network reports. Facebook says advertisers are reporting higher conversion rates as well. Marketing Land (12/15)  | 3 Critical Methods to Increase Word-of-Mouth
(Hint: the best one is free)
Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies.
Learn the 3 critical methods to increase word-of-mouth. |
 | Nielsen releases end-of-year Twitter TV ratings "The Walking Dead," the Academy Awards and the Super Bowl were the most tweeted-about TV broadcasts of 2014, according to Nielsen Twitter TV Ratings. "The Walking Dead" was the most popular show with an average of 576,000 tweets per episode, while the Super Bowl was the top sports broadcast with 25.3 million tweets. Fortune (12/15)  | Essential news for cable & broadcast industry professionals
Get a daily news summary written by SmartBrief's expert editors, compliments of the Cable & Telecommunications Association for Marketing (CTAM). Get the news today. |
 | Android is just one more holiday-season flier One of the passengers on a flight between Los Angeles and Frankfurt, Germany, on Monday was a humanoid robot that drew attention and received a special electronic pat-down from airport-security workers. An airport spokeswoman said researchers had "wanted to see how humans responded to a robot sitting in a plane." Reuters (12/15) |  | [I]t's possible the world's epicenter of selfie culture is in Asia." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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