Food marketers have an appetite for Instagram Even nonfood brands are using food imagery on Instagram as part of their marketing endeavors. Food serves as a useful common denominator on social platforms and works well for image-based campaigns because it's easy to create delicious-looking content, Michelle Castillo writes. Adweek (12/1)  | Get personal. Be generous. Ask for favors.
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 | More police chiefs take to Twitter Darryl Forté, police chief in Kansas City, Mo., recently tweeted to announce an arrest in a string of highway shootings. Forté is among the senior police officials who use social media to improve communications with the public. "There are 140 characters [allowed], but we can reach so many more people and such a broad range," Forté says. The Kansas City Star (Mo.) (11/30) How to have a human moment with customers Every interaction that a brand has with a customer is a chance to make real human contact, writes Andy Frawley. "If you're able to recognize this instance where a customer is engaged and has a problem that you can solve, then you can take what you know about them ... and engage that customer and create a meaningful brand experience," Frawley writes. SmartBrief/SmartBlog on Social Media (12/1)  | The ROI of Privacy with TRUSTe Solutions
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 |  | 3 Critical Methods to Increase Word-of-Mouth
(Hint: the best one is free)
Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies.
Learn the 3 critical methods to increase word-of-mouth. |
 | Click here to learn more about Featured Content       Analysis: Buzz doesn't always bring viewers Discrepancies between TV ratings and the Twitter Nielsen Top 10 demonstrate that it's unclear whether social buzz translates into prime-time eyeballs, Dade Hayes writes. "[W]hen encountering touts about biggest and most active Twitter audiences, viewers would be right to question what that means in terms of who was actually watching the show," Hayes writes. Forbes (11/30) | Canadian towns are stuck in unwanted duck tales Several towns in Newfoundland have been overtaken by rogue ducks that are hanging out under bridges, blocking traffic and harassing pedestrians in search of food. It's unclear what drew the birds to the town, or what they plan to do now that they've arrived. "They just stand there and wait," resident Freeman Collins says. CBC.ca (Canada) (11/28) |  | Instagram has solidified the 'you eat with your eyes first' mantra." -- Instagram user Irene Kim, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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