| Understanding 5 Common Malware Categories So You Can Better Protect Your Customers |
| These aren’t the monsters you heard about in campfire stories. These monsters are after your customer’s money, personal information, and resources. A large part of security is knowing the enemy. Let’s explore some of the most common malware groups and how to defend against them. |
| Developing The Right Price For Your Services |
| These days there’s a lot of pressure to get your price points perfect. Ask too much, and you’ll limit your customer base. Ask too little, and you’ll hurt your profitability or client perception. Learn the factors that really matter when developing your prices. |
| The Marketing Automation Playbook |
| What first began as a buzz term introduced in 1980, the concept of marketing automation has grown from being utilized by few to becoming optimized for many. Hitting its peak in 2004 and suffering from a slight decline after the 2008 recession, marketing automation is back on the up and up and revolutionizing the way that we do business. |
| Help SMBs Overcome Their Data Backup Ignorance |
By Neal Bradbury
The fact that you have so many customers who are not currently using your business continuity and disaster recovery (BCDR) solutions and services must mean that they all have their data backup figured out, right? If your target market includes SMBs, that assumption is far from reality. |
| 3 Tips For Using Video To Benefit Your Company |
By Frank Mazza
In any industry, all forms of content are important when promoting and marketing your business. Utilizing “free’” space, such as social media platforms, helps your company create a user-friendly portal from which to engage with customers and makes it easier to offer expert advice and support. |
| Keep Shadow IT From Killing Your Clients' Businesses |
By Mike Semel
Data sprawl is bad enough. Having users decide on their own to implement IT solutions can kill a business. |
| My Dog Doesn't Understand Me: MSP Sales Isn't An IT Job |
By Jack Lawrence
When you get a new dog, he doesn't understand anything you say. For him it is all, "blah, blah, blah, Duke, blah, blah, blah." Since you don't speak "dog," you have a problem. You've got to get Duke to learn what those sounds mean, and treats and rewards are the way to get the job done. |
| How "Software-Defined" Is Redefining The Modern Data Center |
By Phillip Fischer
Modern data centers are changing in a rapid, dramatic fashion. No longer implementing singular, enormous, and inflexible designs, today’s data centers are influenced by “software-defined” concepts such as pooling, virtualization, and abstraction. |
| MSP Sales Teams: Not Just From IT Backgrounds Anymore |
By Adam Simpson
The journey of IT companies during the last quarter-century has been an eventful one. At various times, they have been labeled — with varying degrees of accuracy — break-fix mechanics, troubleshooters, network technicians, and, most recently, managed services providers (MSPs). |
| The ROI Of Video Help Desks |
By Santhan Vignesh
Support and sales are always important parts of any business, and when it comes to SMBs, the two divisions play a major role. For SMBs, each and every customer is important. Many businesses move up the ladder quickly through compelling customer reviews and good ol' word of mouth recommendations. |
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