How to make time for social media

Instagram overtakes Twitter in monthly-user count | How to use social content to boost your reputation | How to make time for social media Created for ignoble.experiment@arconati.us |  Web Version   December 11, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Instagram overtakes Twitter in monthly-user count Instagram has seen significant user growth since March, and with 300 million monthly users, it now has more than Twitter. Co-founder Kevin Systrom says the company is "seeing a lot of resonance with advertisers" because of its focus on brand advertising. Still, he says, "it's far more important for us to continue the growth worldwide than it is for us to over-monetize it too quickly." Adweek (12/10), The Wall Street Journal (tiered subscription model) (12/10) Share:  Do you know these 29 Social Media Analytics Terms? Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now!   Connecting & Collaborating Sponsored By How to use social content to boost your reputation Brands can find testimonials on social media by pulling from tweets, Facebook comments, LinkedIn recommendations and multimedia from Instagram and Vine, writes Firas Kittaneh, CEO of One Mall Group. He suggests inviting customers to share content using a custom hashtag for easy collating and result sharing. Entrepreneur online (12/9) Share:  How to make time for social media Carving out time for social media marketing can be a challenge, but it's doable, Anton Koekemoer writes. Check your Twitter feed in the morning, and search for ideas of what to share on social media as you go about your day, Koekemoer writes. Memeburn (12/8) Share:  Three business travel misconceptions—debunked Does social media have a place in corporate business travel? Is mandating policy enough to gain policy compliance from business travelers? Find out at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Marketer Moments Sponsored By How 3 airlines coped with social media crises Cathay Pacific, JetBlue and Malaysia Airlines have all faced social media crises in recent days, with Cathay Pacific facing critical tweets from actor Seth Rogen, JetBlue annoying a YouTube star and Malaysia Airlines' tweets inadvertently calling to mind a pair of 2014 disasters for the airline. The incidents highlight the importance of handling social firestorms quickly and putting processes in place to oversee social efforts, writes Angela Doland. Advertising Age (free access for SmartBrief readers) (12/10) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     Click here to learn more about Featured Content Platform News Facebook offers publishers more precise targeting tools Facebook has introduced new tools for better targeting by publishers. The tools allow greater sensitivity to topics and time frames and identify popular stories that publishers can post to the news feeds of their followers. Advertising Age (free access for SmartBrief readers) (12/10) Share:  Essential news for advertising & marketing executives Get a daily news summary written by SmartBrief's expert editors, compliments of the Interactive Advertising Bureau (IAB). Get the news today. Measurement Matters Samsung leads branded-video views for 2014 Samsung has claimed the top spot for the most branded-video views this year at more than 589.5 million, up 98 million from 2013. Wieden+Kennedy Portland was the ad agency with the most branded-video views, due in part to successful campaigns with Nike. MediaPost Communications/Online Video Insider (12/10) Share:  How IBM keeps tabs on its employees' influence Data analysis can help companies get a handle on their employees' influence and leverage it effectively, says IBM's Marie Wallace. "The potential is endless as there are so many insights that can be derived from analyzing human interactions," Wallace says. Social Media Today (12/9) Share:  Social Shareable Nearly all dinosaurs had feathers, researchers say A growing body of evidence suggests that virtually all dinosaurs had feathers. "Feathers weren't just an invention of birds and their closest relatives but evolved much deeper in dinosaur history," the University of Edinburgh's Steve Brusatte says. National Geographic News (free registration) (12/9) Share:  SmartQuote In the social media sphere, the unique and talented individual is always going to win." -- Walter Jennings of Kreab Gavin Anderson, as quoted by Advertising Age Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information