Tennessee city's social media policy draws ire

Why it's time to take social media to the next level | How to generate leads through your website | How to do a social media tuneup Created for ignoble.experiment@arconati.us |  Web Version   December 18, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Why it's time to take social media to the next level It's time to ditch dated social-marketing techniques, Gail Moody-Byrd writes. She predicts improved content curation, synchronized efforts across social channels and a focus on accountability and results. Advertising Age (free access for SmartBrief readers) (12/17) Share:  Online Graduate Program in Marketing Thomas Edison State College's Master of Business Administration degree in Marketing prepares working professionals for career development and advancement. Offered entirely online, the degree can be completed in 18 months. Learn More. 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Get the news today. Measurement Matters How to get a handle on social ROI Accurately estimating the return on social media investments can be challenging, Ben Harper writes. Still, a broad-spectrum approach that monitors engagement, tracks content, weighs website analytics and considers offline engagement can create a picture of the results your social activities are generating, Harper writes. B2C Marketing Insider (12/17) Share:  Social Shareable Tennessee city's social media policy draws ire Reddit users have created parody accounts to mock a resolution passed in South Pittsburg, Tenn., that restricts what town workers and volunteers can post on Facebook and Twitter. One person speculates that the move, which a law professor calls "dangerously broad," is an attempt to avoid bad publicity ahead of an upcoming cornbread festival. Bloomberg Businessweek (12/17) Share:  SmartQuote In 2015, we'll know enough to step back and reassemble an optimized value chain leveraging all we've learned." -- Gail Moody-Byrd, writing at Advertising Age Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information