This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Creating and Curating Engaging Content Leveraged properly, creative content can level the online playing field for marketers of all sizes. In this special report, learn how brands big and small are using content to engage consumers and boost ROI. 10 Personalization Tactics the Pros Use to Impact Conversions This comprehensive guide will show you how to implement ten actionable personalization tactics to accelerate business growth. Learn how to engage your customers with omni-channel, personalized messages by leveraging data-driven results for fast business growth. New Mobile Strategies for Driving Sales Calls Global smartphone adoption is here. It’s critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. How to Add Personality To Your Customer Engagement Campaign Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement. The Future of Omnichannel Personaliztion Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. 5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”

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