Twitter releases anti-harassment features

Facebook adds autoplay option for mobile ads | Papa John's sees mobile, social as key | Harness the power of images on social media Created for ignoble.experiment@arconati.us |  Web Version   December 3, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook adds autoplay option for mobile ads Facebook mobile application advertisers can now run autoplay video ads and can have a guarantee that a certain number of users will see a particular ad. Device-level targeting has also been extended to include Amazon Fire tablets. Advertising Age (free access for SmartBrief readers) (12/2), AllFacebook.com (12/2) Share:  Making business travel more productive Business travelers are more connected than ever. As travel behaviors evolve, your company's travel and expense program should evolve, too. Learn more at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Connecting & Collaborating Sponsored By Papa John's sees mobile, social as key Papa John's was an early adopter of digital and mobile commerce and continues to develop those capabilities with a sharp focus on customer convenience, Global Chief Marketing Officer Bob Kraut says in this interview. Social media is also increasingly valuable to the company, he adds. eMarketer (12/3) Share:  Harness the power of images on social media Using image-based social networks can boost your marketing efforts, writes Nicole Fallon. It's important to share vibrant pictures, encourage the creation of user-generated content and track the performance of your posts, experts say. BusinessNewsDaily.com (11/30) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Sponsored By ABC launches a daily minute of news for Facebook ABC's "World News Tonight" will produce a one-minute weekday newscast geared for Facebook and designed to attract mobile viewers. The move takes advantage of Facebook's push to insert more videos into members' streams. Bloomberg Businessweek (12/1), Marketing Land (12/1) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com How to Be a Better Negotiator   Anthonia Akitunde     5 Tips for Responding Positively to Negative Online Comments   Vivian Wagner     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     3 Must Have Leadership Traits of Successful Entrepreneurs   Denise O'Berry     Click here to learn more about Featured Content Platform News Twitter releases safety and anti-harassment features Twitter is rolling out streamlined tools for reporting harassment and abuse on the network, including a way bystanders can report it. Twitter is also changing its blocking policy so accounts that users block from their feeds will also be blocked from seeing the users' posts. The New York Times (tiered subscription model)/Bits blog (12/2), CNET (12/2) Share:  Wire messaging platform touted as an enhanced, updated Skype A range of options for sharing messages among friends, including audio calls, is on offer from the startup Wire, launched by former Skype staffers. The service is conceived as what Skype would be if it were launched today. The Wall Street Journal (tiered subscription model) (12/3), TechCrunch (12/2), The Guardian (London) (12/3) Share:  Essential news for advertising & marketing executives Get a daily news summary written by SmartBrief's expert editors, compliments of the Interactive Advertising Bureau (IAB). Get the news today. Measurement Matters Why marketers are looking beyond sentiment analysis Sentiment analysis is useful but it isn't the final word in social metrics, Jordan Con writes. Marketers are increasingly focusing on conversion-centric analytics, which can track consumers from social channels to sales platforms and are "the next step in social measurement," Con writes. The Inside Social Blog (12/2) Share:  Social Shareable Microsoft's Office drops Clip Art, pushes Bing for images Microsoft is dropping the Clip Art service from its Office suite in favor of images served up by its Bing search engine. That's "a big moment for anyone who for years relied on Clip Art's ubiquitous, if sometimes rudimentary artwork," Sam Sanders and Travis Larchuk write. National Public Radio/All Tech Considered blog (12/2) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote Our ancestors communicated through pictures on cave walls, and now we're doing the same thing [on social media]." -- Curalate CEO Apu Gupta, as quoted by BusinessNewsDaily.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information