Victoria's Secret finds Instagram buzz at 30,000 feet

FTC settlement seen as warning about tweeting for clients | "Dead zones" stop live acts from going social | Atlas will make cookies crumble, Facebook execs say Created for ignoble.experiment@arconati.us |  Web Version   December 5, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By FTC settlement seen as warning about tweeting for clients Deutsch L.A. has settled a claim by the Federal Trade Commission that the agency's employees tweeted to promote client work without proper disclosures. The decision is significant because it means "even statements made on personal social media accounts need to be transparent if there may be any brand bias," writes Michelle Castillo. Adweek (12/4) Share:  Three business travel misconceptions—debunked Does social media have a place in corporate business travel? Is mandating policy enough to gain policy compliance from business travelers? Find out at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Connecting & Collaborating Sponsored By "Dead zones" stop live acts from going social Wireless infrastructure struggles when huge numbers of users are gathered in one place, and that often stops concert-goers and bands from making full use of Facebook, Instagram, Snapchat or Twitter during big live shows. Bands would love to make more use of social media during their shows but can't rely on network access, music manager Doc McGhee says. The Wall Street Journal (tiered subscription model) (12/4) Share:  Atlas will make cookies crumble, Facebook execs say Cookie-based tracking of consumers is "fundamentally flawed" because it's anchored to a single device, Facebook's Erik Johnson says. By using Facebook IDs instead, Atlas allows marketers to track users across multiple platforms and fold in real-world shopping data by matching e-mail addresses, Johnson says. eMarketer (12/5) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Sponsored By Victoria's Secret finds Instagram buzz at 30,000 feet Victoria's Secret scored this week's most-shared Instagram content with a clip showing models aboard an airplane, according to a ranking by Adweek and Shareablee. "The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video," Christopher Heine writes. Adweek (12/4) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 4 Warning Signs You Should Never Ignore   Brian Moran     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     What You Need for an Effective Website   Vivian Giang     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     Click here to learn more about Featured Content Platform News Yahoo to overtake Twitter in U.S. mobile-ad revenue, eMarketer says Yahoo's proportion of U.S. mobile-ad revenue will surpass Twitter's next year, eMarketer projects. Total mobile-ad spending is projected to climb 50% to exceed $28 billion next year. eMarketer (12/4) Share:  Essential news for digital retail professionals Get a daily news summary written by SmartBrief's expert editors, compliments of Shop.org and the National Retail Federation (NRF). Get the news today. Measurement Matters Study: Vacation-inspired posts do well on social media Travel-related content on social networks results in 40% more engagement than other posts, according to research by ShareThis. "We often tend to lean on other people's past experiences and recommendations when making travel plans," Research Manager Vivien Pillet said. ClickZ (12/4) Share:  Social Shareable YouTube upgrades its counting systems to cope with "Gangnam Style" The viral hit "Gangnam Style" has exceeded YouTube's ability to track its view count using 32-bit integers, forcing the site to upgrade to a system capable of tracking up to 9.2 quintillion views per video. "Let's see if we can get 'Gangnam Style' past 9 quintillion," Vijith Assar writes. Wired.com (12/5) Share:  Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote When the show starts and the bandwidth goes down, you're out of business." -- Music manager Doc McGhee, as quoted by The Wall Street Journal Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information