We messed up, Google+ designer says

Studies probe sharing on "dark" social channels | Maybe your social media team is due for a closer look | Former social media manager at Ford joins Chevy Created for ignoble.experiment@arconati.us |  Web Version   December 2, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Studies probe sharing on "dark" social channels About 70% of consumers' sharing of content occurs over so-called dark social channels such as e-mail, texting and other peer-to-peer platforms, and about a third of all social sharing occurs via mobile, according to RadiumOne. Studies also show that sharing on light social channels, such as Facebook, tends to consist of politically correct and less valuable content. MediaPost Communications/Social Media & Marketing Daily (12/1) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Connecting & Collaborating Sponsored By Maybe your social media team is due for a closer look Among the signs that your company needs a social media audit are a business plan calling for rapid expansion, online content that fails to capture customers' attention and social media teams operating in isolation from sales, research and customer-service divisions, writes Drew Neisser, CEO of Renegade. SmartBrief/SmartBlog on Social Media (12/2) Share:  Former social media manager at Ford joins Chevy Automotive News (free content) (12/1) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Marketer Moments Skeletor plots world domination on Honda's Twitter account Honda allowed Skeletor, the villain from the cartoon "Masters of the Universe," to take over its Twitter feed this week with a slew of humorous messages. The stunt is linked to a campaign using classic toys to promote a sales event. Adweek/AdFreak blog (12/1) Share:  Essential news for cable & broadcast industry professionals Get a daily news summary written by SmartBrief's expert editors, compliments of the Cable & Telecommunications Association for Marketing (CTAM). Get the news today. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 5 Ways to Avoid Wasting Other People's Time   Dorie Clark     How to Be a Better Negotiator   Anthonia Akitunde     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     4 Warning Signs You Should Never Ignore   Brian Moran     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     Click here to learn more about Featured Content Platform News We messed up, Google+ designer says A former Google designer has written a blog post lamenting Google+ as a failure. Chris Messina, who helped develop the social network, argues that Google settled for creating a conventional social network instead of an online identity-management platform. Mashable (12/1) Share:  Measurement Matters Survey: Tweens use YouTube despite age restrictions Ninety-three percent of tweens, ages 8 to 11, say they use YouTube, and 69% say they have their own account, according to The Marketing Store. YouTube requires account holders to be 13 or older but is reportedly looking for ways to officially allow younger users on the site. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/1) Share:  Social media isn't swinging elections, researchers say The Washington Post (tiered subscription model)/Monkey Cage blog (12/1) Share:  Social Shareable NYC delis profit from schools' phone bans A ban on mobile devices in New York City high schools has given rise to a fledgling cellphone storage industry. Students pay to leave their phones behind the counter at nearby delis and convenience stores during school hours. CityLab (12/1) Share:  Position Title Company Name Location Sr. Analyst Network Analystics American Airlines Fort Worth, TX Click here to view more job listings.   SmartQuote Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite." -- Chris Messina, writing in a blog post quoted by Mashable Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information