18 CES innovations that marketers need to watch

January 13, 2015 Issue Subscribe | View online 18 CES innovations that marketers need to watch By Bethany Simpson From health-tracking devices to flying selfie cams, marketers can't afford to ignore this year's newest tech debuts. 6 reasons why brands need to leverage UGC in 2015 By Josh Entman There's an emerging opportunity for marketers to get an edge with content they don't even have to create. Find out why it's an important option to consider. Why audience expansion is more important than mobile retargeting By Aurélie Guerrieri Retargeting is a big buzz word in mobile, but don't overlook the potentially lucrative possibilities of audience expansion. Key mobile philosophies that revolutionized Universal Orlando Resort With Chip Gross When AKQA partnered with this popular theme park, it knew its work was cut out for them. Discover the major ways it was able to navigate this landscape. Blog Posts Programmatic Direct Beats RTB for Brands By Roy de Souza Why is programmatic direct better for advertisers than just being content with RTB? RTB took over quickly because it saved media... Why Digital Marketing Will Rule 2015 By Tommy Wyher The passing year has been one that has seen efficiency in sustainability of companies big and small, yet very little huge... Are Brands F#@king Up YouTube Advertising? By David Murdico Okay, so I wrote this post about 10 minutes ago, in a hurry... because I'm pissed. I run a prominent Los Angeles marketing agency ... 10 tips for writing content for landing pages By Tommy Wyher The purpose of landing pages is to convert those who land there into customers. If the landing pages you have on the Web arent... Cover Stories Brands that listened 9 sexy positions (in marketing) 5 marketing trends you need to watch in 2015 Top 5 marketing resolutions for 2015 What advertising will look like in 2020 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN View agenda iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA View agenda Resource Connection Featured Presentations The benefits of corporate video production This infographic shows why it pays to hire an expert for your company's video needs. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >>

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