5 platform tips from a Pinterest insider

January 15, 2015 Issue Subscribe | View online 5 platform tips from a Pinterest insider By Tram Nguyen Pinterest can be a powerful brand-building tool, but only if it's used effectively. Check out these tactics that have proven to be successful. 4 digital media trends to follow this year By Rebecca Lieb There are exciting things ahead in technology, channels, and advertising. Don't miss out on these areas that you should be watching with interest before they hit their peaks. How small data leads to big brand advocates By Paige O'Neill Although personal data is a commodity for brands, it's easy to lose valuable consumers through general tracking. Find out why the details matter most. SPONSOR CONTENT 3 reasons media automation is marketing's bright future With Ashley Bast Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution, and how it solves vital issues.   Blog Posts 10 Lessons ABC's "Scandal" Teaches Us About Social Media By Beth Trejo If being addicted to ABC's Scandal has taught us anything, its that the days are too long between episodes. Wouldnt that be awesome... 2 hot new marketing skill sets By Bethany Simpson Once upon a time media buyers worked hard "to buy spots and dots off of sales people," to quote Martin Cass. But, as he says, thats... Cover Stories Why your brand will love Snapchat in 2015 18 CES innovations that marketers need to watch Brands that listened 9 sexy positions (in marketing) 5 marketing trends you need to watch in 2015 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN View agenda iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA View agenda Resource Connection Featured Presentations The benefits of corporate video production This infographic shows why it pays to hire an expert for your company's video needs. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >>

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