Brands that listened

January 12, 2015 Issue Subscribe | View online Brands that listened By Michael Estrin When it comes to the art of conversation, a lot of brands talk a big game. However, many of the biggest gains are made when a company actually listens to its customers. Take a look at who's done it right. The best and worst of CES as a marketing meetup By Bob Gilbreath An electronics trade show may seem like an odd fit for online marketers, but there are some unique business opportunities if you know how to approach it and prepare for potential pitfalls. 2 signs online video is exploding By David Zaleski Display ads continue to decline in engagement, and something will replace them. Discover why video is the leading candidate. Blog Posts Excluding the Linchpin By Catherine Tabor I recently spoke at a forum in San Francisco in which the conversation was heavily focused on mobile payments and marketing.... 6 Industries Prime for Amazon Optimization By Anna Johansson As a retailer, you might be connected to Amazon and that means you need to shake up your search engine optimization (SEO) game in... Cover Stories 9 sexy positions (in marketing) 5 marketing trends you need to watch in 2015 Top 5 marketing resolutions for 2015 7 predictions for marketing in 2015 What advertising will look like in 2020 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN View agenda iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA View agenda Resource Connection Featured Presentations The benefits of corporate video production This infographic shows why it pays to hire an expert for your company's video needs. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >>

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