Forbes 30 Under 30; Kraft Sends 50 to CES; 5 CMO's Face Tough 2015; Super Bowl Roundup

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January 9, 2015 Forbes 30 Under 30 Unveiled Forbes has once again released its annual list of 30 marketers and advertisers under age 30 who are setting a new standard in marketing and advertising. They come from the likes of such companies as Lovesocial, Nomi and Jebbit. More... SPONSORED BY: Free Webinar - January 13, 2015 @ 1:00 p.m. ET Hear best practices for promoting and delivering webinars in a content marketing framework! Kraft Sends 50 Marketers to CES? Are you There? If your plans are to be on the cutting edge—and not the chopping block—you better keep up with what’s happening at the International Consumer Electronics Show. Brand marketers and agencies consider it a must-attend event and they are there in droves to spot new marketing technologies and opportunities so they don’t get left behind. More... SPONSORED BY: How to Drive Webinar Registration and Attendance Free Webinar On-Demand Increase the effectiveness of your 2015 webinar promotions to boost registration and attendance! 5 Big Brand CMO’s Face Tough Jobs Ahead The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser is shedding brands at breakneck speed. Here’s a look at these five CMO’s and the challenges they face in 2015. More... A Lesson in Social Marketing from Hollywood Dig deep into this article to find a few nuggets to improve your social reach based on how Hollywood does it. For example, Universal’s “Neighbors” never had a score below 90 on the UTA index — and was at 98 when the movie opened, bringing in $51.1 million on its first weekend thanks to a strong social push. More... SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact Cynthia Foristel (203) 899-8482 to learn more. Anheuser-Busch Plans to Wow Super Bowl Fans Again Many of the millions of Super Bowl XLIX viewers next month will be anticipating the next round of ads from big brands like Anheuser-Busch, and it is planning to surprise and delight once again. It may be hard to top last year’s “Puppy Love” spot, but the brand’s marketers will certainly try. Here’s a peek at some of the details. More... Carnival, Doritos, Miller Plan for Super Bowl XLIX That’s right, it’s time to get ready for some football! The Big Game in Glendale, AZ is coming Sunday, Feb. 1, and Super Bowl XLIX promises to be an enormous opportunity for marketers looking to deliver their message to the year’s biggest TV audience (as well as those attending the game). Here’s what Carnival Cruise Lines, Doritos, Miller Lite and Anheuser-Busch are up to. Watch for these updates each week on ChiefMarketer.com. More... Job Opportunities Digital Marketing Manager The Vitamin Shoppe, Secaucus, NJ Digital Marketing Manager Tractor Supply Company, Brentwood, TN Technical Marketing Manager EMC, Hopkinton, MA Marketing Manager Connections Education, Columbia, MD Business Operations & Strategy Associate/ Product Marketing Manager Google, Inc., Mountain View, CA Marketing Manager Mississippi Market Coop, Falcon Heights, MN Marketing Manager Caregiver Homes, Boston, MA Related Content 5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.” 10 Personalization Tactics the Pros Use to Impact Conversions This comprehensive guide will show you how to implement ten actionable personalization tactics to accelerate business growth. Learn how to engage your customers with omni-channel, personalized messages by leveraging data-driven results for fast business growth. The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Unsubscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2014, Access Intelligence.