This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.” 10 Personalization Tactics the Pros Use to Impact Conversions This comprehensive guide will show you how to implement ten actionable personalization tactics to accelerate business growth. Learn how to engage your customers with omni-channel, personalized messages by leveraging data-driven results for fast business growth. Marketer's to Call Tracking for Google SEO and PPC If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keywords, PPC ads and web pages. Voice of the Customer Today, listening to your customer—and tailoring your marketing based on what they are saying—is more important than ever.

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