When Conversion Optimization Best Practices Fail

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CXL Newsletter. Jan 8th, 2015 Hey, this is Peep from ConversionXL. 2015 is going to be insane. There's so much cool stuff coming later this year, wow. Buckle up, it's gonna be a fun ride.  4 things in this email: How Much Copy to Write on Your Home Page? The problem with writing copy for the home page is that it can be a confusing process because it's too easy to forget they often function more like a long form sales page than a traditional home page. Read post When Conversion Optimization Best Practices Fail Best practices often come from broad trends observed over many experiments, and they highlight what typically works.  But there's a problem: just because it usually works, doesn't mean it'll work for you. Read post The Psychology of a Successful Testing Program It doesn't matter what size the programs are or the industry, almost all testing programs suffer from some very similar issues. Read post Conversion optimization is evolving fast. 2015 is here. Don't get left behind If you're like me - and I know I am - you've learned your best stuff from other people.  You can read all the blog posts in the world, but it won't replace learning directly from the very best in the field.  I'm bringing together people that I want to learn from, that I want to have discussions with. Join me, and let's learn from each other.  It's just 2.5 months until ConversionXL Live! Come and hang out with the best in the world in a chill, non-formal atmosphere. World class discussions guaranteed. ConversionXL Live agenda Talk soon, Peep Follow me on Twitter: @peeplaja
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