19 outdated digital marketing strategies

February 3, 2015 Issue Subscribe | View online 19 outdated digital marketing strategies By Kent Lewis Is your work forward-thinking? Or does it need to get with the times? These are the obsolete approaches you need to avoid -- now and forever. 3 ways to integrate video into campaigns By John DeFilippis For marketers looking to add this powerhouse tool to their next campaign, it's not as daunting as some might think. Here are the best practices to ensure success.  How to localize your brand while marketing globally By Dave Thompson Reaching international audiences comes with a brand new list of challenges. Here's how to navigate this marketing minefield. Blog Posts Too much, Nationwide By Bethany Simpson The spot worked. I can't get the image of the bathtub, or the fallen TV out of my mind. Well done, Nationwide. You've emblazoned... The Art of Marketing a Tech Business By Anna Johansson People who are involved in a highly technical field often experience difficulties selling to the average person. To promote... Cover Stories 10 ways marketers can seem smarter than they are 3 ways to find the right audience data The NFL teams with the best marketing this season 3 hot email companies you should follow 12 of the best brand partnerships Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL Request invite iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA Request invite Resource Connection Featured Presentations How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Director or Sr Director of Ad Product Associate Director, Paid Search Media Sr. Leader - Social Activation and Analytics Manager, Strategic Sourcing Marketing & Advertising Digital Media Planner More jobs >>

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