Here's What's Wrong With Coca-Cola Stock

You'll never believe what they're trying now... February 10, 2015 Archives | Unsubscribe     Here's What's Wrong With Coca-Cola Stock   You'll never believe what they're trying now... Franken-milk strikes! Plus: What do you want from me?   Greg Guenthner coming to you from Baltimore, MD... What does Coke call itself - "The Real Thing?" What a joke that is, as you're about to see. But today we're also going to look at one stock that could be for real... OK, so, the health-conscious folks over at Coca-Cola have a new modified milk-product hitting shelves now. It's called Fairlife, and this "milk" product ain't cheap. Why? Well, according to a Coke VP, the milk "has a proprietary milk filtering process that allows you to increase protein by 50 percent, take sugar down by 30 percent, and have no lactose...we'll charge twice as much for it as the milk we used to buy in a jug." Am I missing something here? I can't be the only person skeeved out by this stuff. If I want some milk I'm just gonna grab the good ole fashioned kind. And this guy wants us to pay twice as much for it? Hey dude, get bent. Seriously. So why is the company that practically invented cavities jumping into the milk biz? The main culprit, I'm convinced, is sugar. Sugar is the No.1 enemy of our increasingly health-crazed society. You can't find any good press about sugar anywhere. And I just read seven articles explaining how bacon is good for me... "Several studies, including one published last year, have tied added sugar consumption to an increased risk of heart disease, explains the Washington Post. "Sugar has been found to be highly addictive. And Americans, though they are eating less sugar today than they once did, are still eating too much." I've said it before and I'll say it again: there's no growth in junk food anymore. Coca-Cola is maxed-out. They need to find something that sticks with changing consumer tastes. And management is desperate. That's not an exaggeration. Have you seen Coke's financial performance lately? After posting disappointing earnings and a cruddy full-year outlook back in October, Coke shares took their worst one-day hit since October 2008. And since Dec. 1, Coke stock is down 8%, while the S&P sits almost at breakeven... To be clear, I don't believe Coca-Cola is going belly-up any time soon. I mean, the company did just beat earnings estimates this morning. The stock might even catch a bit today, too. So all is not lost... However, I think Coke's best days might be in the rearview mirror. The one semi-interesting storyline right now is its partnership with Keurig Green Mountain (NASDAQ:GMCR) to develop an at-home beverage machine. But right now, GMCR stock is in worse shape than Coke's... so maybe that's not a road we want to go down yet. So dump the sugar. And be sure to pick up some Coke franken-milk for the kids next time you're at the store...         How to exploit a Wall Street "loophole" (and potentially collect $100 in no time)   Click here and you'll get to watch "live" as five ordinary people exploit a little-known Wall Street "loophole" to potentially collect hundreds of dollars in just two minutes or less.   If you've lost money on Wall Street, you're going to love this.           Rude Numbers Targets, Predictions and Wild Guesses   95 points dropped off the Dow Jones Industrial Average yesterday. Almost had yet another 100-point swing to start the week... $52.41 buys a barrel of crude today. Oil is down a little less than 1% in early trading... $16.89 is the price of silver this morning. The poor man's precious metal sunk 1% early this morning... $2.55 is the price of copper this morning. Dr. Copper is having its worst day of the month so far. It's off by more than 1%. 2,056 marks the spot for S&P futures just before the bell. Stocks are staring at a green open today...     Rude Trends When to Buy... When to Sell   "Greg, do you keep some kind of scorecard on your trades, or plan to?" asks a reader. "It would be very interesting to see the over-all return on investment if, say, $1000 was put down on every recommendation." Good question... The Rude has grown-up quite a bit since we re-launched in early 2013. What started out as a quick, free morning note is now fully-equipped with PRO recommendations and a growing list of features. You kept asking for more, and we continue to find unique ways to deliver you the information you need to become a better trader. Just a few months ago, we started keeping track of every short-term and long-term trade idea in the PRO every single day. It's a solid list. So no matter how you use the Rude, you know where we stand on every trade. While I doubt there is anyone out there who is trading every single recommendation every day the market is open, we are constantly thinking of improvements and interesting ways to track trades... So what do you want to see from us every day? Drop me a line and we'll chat about it: rude@agorafinancial.com [Ed. Note: Send your feedback here: rude@agorafinancial.com - and follow me on Twitter: @GregGuenthner]     Ignore At Your Own Peril Today's Must Read Links   Must-see: Do Not File Your 2014 Taxes Until You Read This Double the Profit of Stocks -- Without the Headaches URGENT: Official Documents Could Reveal When the Next Crash Will Happen     BE SURE TO ADD rude@agorafinancial.com to your address book.       Additional Articles & Commentary: Join the conversation! Follow us on social media:         The Rude Awakening is committed to protecting and respecting your privacy. We do not rent or share your email address. 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