Krispy Kreme Slammed Over KKK Promo; Marketing Budgets Up on Economic Optimism; Wheat Thins Ad Born of Sheer Desperation

PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details.

Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version February 19, 2015 Wheat Thins “Eat This” Ad Born of Sheer Desperation Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about. More…   SPONSORED BY: [Webinar] Data, Predictive Analytics & Marketing Clouds “Data, Predictive Analytics & Marketing Clouds”. Webinar on 2/25 Marketers—Budgets—Up on Economic Optimism Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year. More…   SPONSORED BY: How to Drive Webinar Registration and Attendance Free Webinar On-Demand Increase the effectiveness of your 2015 webinar promotions to boost registration and attendance! 6 Ways to Light a Fire Under Digital Marketing Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge. More… Hashtags as Brand Engagement Tools If you're using hashtags as brand engagement tools, this author offers case studies—Coke, Avocados from Mexico and Nationwide Insuranc—and ways to improve hashtag marketing performance. More…   SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact Cynthia Foristel (203) 899-8482 to learn more. Krispy Kreme Gets Slammed for KKK Promo Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers. More… Lego is the World’s Most Powerful Brand: Report Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance. More…     Job Opportunities Education Marketing Manager, CCIM National Association of REALTORS, Chicago, IL Marketing Manager Cedars-Sinai Medical Center, Los Angeles, CA Marketing Manager (Senior Marketing Executive) Cedars-Sinai Medical Center, Los Angeles, CA Marketing Manager SNAP Financial Group, Vancouver, BC, Canada Assistant Marketing Manager Main Line Health, Wynnewood, PA Partnership Marketing Director National 4-H Council, Chevy Chase, MD Related Content How to Select Your Next Email Service Provider Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions and services are best for your organization's needs. ESPs are not one-size fits all. Before you determine which ESP is going to be the best for your needs, you need to put together a list of fundamentals. Modern Marketing Essentials: Data Management Guide Without the right data, as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. Get down with data to delight your audience and provide them with the personal experiences they deserve.   The Chief Marketer Network Source Directory Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Subscribe | Visit CM | Jobs | Resource Directory | E-Letters Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing Chief Marketer | 10 Norden Place, Norwalk, CT 06855 © 2015, Access Intelligence. This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 4 Choke Cherry Rd, 2nd Floor • Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.