The 6 best video game marketing campaigns

February 9, 2015 Issue Subscribe | View online The 6 best video game marketing campaigns By Michael Estrin Today's video game industry is a behemoth with millions of customers and billions in revenue. But the more popular video games become, the fiercer the competition to launch individual titles. Find out which video game campaigns scored big. How to strengthen your attribution toolkit By Bill Dinan To harness the power of call analytics, marketers should consider these important tips. 4 vital questions to ask before using online influencers With Reed Berglund Should you hire an online celebrity? Read on for the critical questions to ask before diving into this powerful marketing tactic. Blog Posts How Effective Are The Visuals On Your Homepage? By Ian Mcgrath A website homepage without pictures is like an unpainted shop -- sure, you will have customers who will come to buy what they want... Farewell Q&A with New York Times Ad Columnist Stuart Elliott (Part 1): What I Saw at the Revolution By Rick Mathieson The advertising world released a collective gasp when news hit that Stuart Elliott -- the longtime advertising columnist for the... Clever Video Ads That Pull Heartstrings By Roy de Souza In today's fast-paced world, advertising on the internet has become a necessity for all businesses. More and more people are using... Cover Stories 7 mundane tasks that halt productivity The 10 best brand websites of 2014 19 outdated digital marketing strategies 10 ways marketers can seem smarter than they are 3 ways to find the right audience data Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL Request invite iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA Request invite Resource Connection Featured Presentations How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Director or Sr Director of Ad Product Associate Director, Paid Search Media Sr. Leader - Social Activation and Analytics Manager, Strategic Sourcing Marketing & Advertising Digital Media Planner More jobs >>

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