Advice for starting your own agency

March 23, 2015 Issue Subscribe | View online Advice for starting your own agency By Trevor Guthrie Moving out on your own to start a new agency is a very daunting task. Check out these tips for getting it right. The importance of the phone in omnichannel retailing By Luke Rees Although digital channels are only getting more complex and abundant, there is still value in real connection to your consumers through the phone. Here's what you need to know. 5 big reasons you should invest in video -- today By iMedia Editors As marketing rapidly evolves, video has emerged as a rock solid place to put your dollars. Discover why your strategy needs to include this medium. SPONSOR CONTENT The art of using shared first-party data to find the right customers By Sara Skrmetti By targeting real shopper behavior, you can build out audience personas that reach beyond your current customer base and have a higher propensity of converting. Here are tips for building out these effective personas.   Blog Posts The Single Biggest Mistake Marketers are Making? By Willie Pena To answer this question, I turned to Jerry Jao, CEO and Co-Founder of Santa Monica, CA-based Retention Science. His firm sells an... Six Things to Know When Running a Travel Campaign By Bill Guild Over the last decade, travel booking has changed immensely. With the Internet becoming a one-stop shop, consumers have the... Cover Stories The top 10 fastest ways to piss off your boss 6 workplace policies killing your creativity -- and fun Why advertisers need to tune in to digital radio The marketing clichés you need to stop repeating Successful social media on a budget Full calendar >> iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 3-6, 2015, Rancho Palos Verdes, CA Request invite iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite Resource Connection Featured Presentations How Kinetic Social can help brands with social marketing Kinetic's technology reflects how the modern marketer thinks and works. Discover how here. How to optimize your press release in 2015 Learn how you can increase your visibility and impact on the marketing funnel. The long view of customer experience Check out this discussion of customer engagement and what it means to build long-term customers. See more >> Latest Jobs Mobile App Acquisition Manager Sales Account Exec More jobs >>

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