Facebook expected to announce new ad tech Facebook will lift the lid on new ad technology at its F8 developer conference today, sources say. The site is expected to unveil tools that make it easier for mobile-application creators to tap Facebook's network, as well as a possible mobile-ad distributor. Bloomberg (3/24), Re/code (3/24), USA Today (3/24)  | This Will Make Customers Care About You
You know what makes your prospects and customers actually care about you? It's less what you do or what you sell—it's WHY you do it. Tell them that story—a story that involves them in your bigger vision, and that ultimately gains their trust and puts your customers at the heart of your narrative. Your new role is now storyteller. But where do you begin? This free guide walks you through every step. |
 | Jason Goldman goes from Twitter to the White House The White House has signed up Jason Goldman, who played a key role in the formation of platforms including Twitter, Blogger and Medium, to be its first chief digital officer. Goldman will help shape online outreach efforts. "Goldman brings new energy and coveted expertise as someone who's helped shape the digital age," President Barack Obama said. TechCrunch (3/24)  | Retargeting Your Way to Success on Mobile
With retargeting, marketers can maximize the value they get from their existing mobile users. By delivering tailored messages to foster deeper engagement, marketers can add impressive gains to revenue, purchasers, registrations, and more. Download our new ebook to learn more about why retargeting is key to any mobile marketing strategy. |
 | Behind Build-A-Bear's interactive marketing strategy Build-A-Bear's global brand presence was in need of an updated, tech-based marketing effort centered on social media, so that the brand could better connect with today's consumers, said Gina Collins, Build-A-Bear's chief marketing officer. "As an experience-based retailer, we had to determine what consumers wanted. So our new website ... translates into mobile gaming, play, storytelling and shopping with the same experience across devices and platforms," Collins said. BrandChannel.com (3/20) Meerkat offers brands creative ways to market to users Meerkat, the application that allows users to stream live video to Twitter from a mobile device, offers several creative ways for brands to market to its burgeoning audience of users. Marketers can use the app to demonstrate their products, broaden the audience for events, stream video from product launches, offer deals and promotions, provide the story behind the brand, and interact with users via interviews and Q&A's. eConsultancy.com (3/24)  | Rethink Email: 3 Strategies to Stand Out in Your Customer's Inbox
As inboxes get busier, your customers will seek more meaningful engagements in email. This e-book will show you how personalization, real time automation and predictive intelligence can create a seamless 1:1 email experience for your customers. Download Now! |
 | Click here to learn more about Featured Content       Facebook offers automatic reminders of special dates Facebook is rolling out a News Feed feature that reminds users of momentous past occasions, with the exception of bad memories that are filtered out. On This Day notifies users of the special moments on a dedicated page, through News Feeds or through Facebook's mobile application. Mashable (3/25)  | The Sophisticated Marketer's Guide to LinkedIn
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team. Get the guide! |
 | Brands continue to prefer YouTube over Facebook for videos YouTube is still the preferred online video platform for brands, while Facebook is better suited to publishers and garners more social engagement, according to data from Tubular Labs. "On the YouTube side, you get repeat winners. You see longevity in the videos," said Allison Stern, vice president of enterprise at Tubular Labs. Digiday.com (3/25)  | Turn Smart Market Volume 1: Brand Protection
Finding the right balance of brand safety and reach remains one of the toughest hurdles marketers face today. In this eBook, learn how to fine tune your brand protection strategy to help your organization hit the "brand safety sweet spot." Download the ebook now. |
 | No more hide-and-seek in our stores, IKEA says IKEA is trying to clamp down on shoppers in the Netherlands and Australia who are organizing massive games of hide-and-seek in its stores. A Dutch hide-and-seek session drew 32,000 participants, and a follow-up session in Australia had registered 33,000 attendees when IKEA pulled the plug. "While the prospect of seeing many of you trying to camouflage yourselves among the meatballs has its appeal, we are unfortunately unable to host or support these games," a post on the company's Facebook page says. Mashable (3/25)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
|  | Relationships with mobile developers give Facebook additional real estate for the more than 1 million advertisers it serves." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.