 | The 5-Minute Multi-Channel Nurturing Primer
What you learn in the next five minutes may change how you nurture leads—for good.
The 5-Minute Primer is your introduction to the most efficient and scalable way to reach both known and anonymous prospects with timely, targeted messages—no matter where they travel online. Get the guide! |
 | Can Facebook put a social spin on virtual reality? Facebook is using its developer conference to show off the latest version of Oculus virtual-reality technology, but it's unclear whether VR and social media will make a good combination, Cade Metz writes. Strapping on VR goggles isolates users rather than bringing them closer together, Metz writes. Wired.com (3/26)  | The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now! |
 | Brands fake crises to test social media strategies Social media management company Polpeo specializes in helping brands simulate online crises as a way to test their resilience and crisis-management strategies. Gaming out a response to a fake crisis is a smart way to prepare for the real thing, Casey Newton writes. The Verge (3/20)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Click here to learn more about Featured Content       Periscope app challenges Meerkat in live video Twitter's Periscope live video application lets users broadcast video streams and respond in real time. The product is fascinating but faces a tough task challenging the similar Meerkat app, which has a head start, writes Mat Honan. BuzzFeed (3/26) Why you should give Snapchat a chance Snapchat's vanishing-media format is surprisingly powerful, Jim Louderback writes. Its ephemeral nature harks back to the days when TV and radio shows were aired live and then forgotten, he writes. "There's clearly an audience, there's definitely engagement, and a ton of great (and not so great) media is being created and consumed every day," Louderback writes. TechnoBuffalo (3/22) | Can the woolly mammoth walk again? Korean geneticist Hwang Woo-Suk is most known for lying about cloning stem cells from humans, but he is reportedly working to resurrect the woolly mammoth. Doing so would require overcoming a range of technological and ethical challenges, notably the difficulty of obtaining intact DNA. "The problem with mammoths isn't freezing. The problem is ionizing cosmic radiation" that ruins DNA, says George Church, who is also trying to resurrect the animal. Wired.com (3/23) |  | News really does move insanely fast on social media, and you might as well be prepared." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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