Building Relationships with Intelligence | Marketing Automation Platforms 2014 | Engagement...For Always On, Multichannel Marketing

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Inside Overstock's Transition to Data-Driven Marketing As everyone in retail and ecommerce is fully aware, changes abound within the industry. To accommodate these and future changes while creating a personalized, data-driven methodology for meeting customers' needs, Overstock needed to shift to a data-driven marketing approach. Building Relationships with Intelligence Marketing automation tech solutions helps manage digital and email campaigns by quickly segmenting audiences and databases and helps marketers sort through prospect and customer lists quickly and efficiently, whether it’s targeting qualified leads and prospects or sending messages to existing customers. Getting the Most Out of Database Tech Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams. Marrying Direct Mail and Digital Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs. Is Your Marketing Headed Down the Right "Path?" Marketers have been on a quest to obtain a single view of the customer journey and ascend to the next-level of marketing. Learn about the challenges and opportunities businesses are facing in trying to get a unified view of their customers. Definitive Guide to Engaging Content Marketing Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered. 5 Ways to Sharpen Your Audience Targeting Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now! Data Management Platforms Demystified Learn how data management platforms can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.

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