Today, CRM systems provide a comprehensive set of features so that an organization has the required capability to record and manage customer information, store and analyze customer interactions and learn customer preferences to build enriching relationships with the customer base. And there is more! Our new guide, CRM Is Not Just for Sales, explains how you can take advantage of a CRM system to: - Provide enhanced customer experience, - Facilitate excellent customer service, - Promote Social Collaboration with customers, - Manage partners, - And much more
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