The science of crafting a clickable tweet Anyone can write a tweet, but creating a 140-character message that compels people to click a link is a trickier art to master, Neil Patel writes. Boost click-thru rates by using clear, active language, timing your tweets carefully and including a call to action, Patel writes. HubSpot.com (3/19)  | This Will Make Customers Care About You
You know what makes your prospects and customers actually care about you? It's less what you do or what you sell—it's WHY you do it. Tell them that story—a story that involves them in your bigger vision, and that ultimately gains their trust and puts your customers at the heart of your narrative. Your new role is now storyteller. But where do you begin? This free guide walks you through every step. |
 | Twitter tries larger carousel-style suggested app ads Twitter appears to be testing a carousel ad unit that allows users to swipe to the right to browse suggested applications that are displayed in a large, image-friendly format. In the past, the suggested apps have been small tweets that integrated into timelines. TheNextWeb.com (3/18)  | Retargeting Your Way to Success on Mobile
With retargeting, marketers can maximize the value they get from their existing mobile users. By delivering tailored messages to foster deeper engagement, marketers can add impressive gains to revenue, purchasers, registrations, and more. Download our new ebook to learn more about why retargeting is key to any mobile marketing strategy. |
 | Click here to learn more about Featured Content       Why Facebook's payments strategy is a big deal Facebook's decision to add a payments tool to Messenger is part of a broader strategic shift that will see brands going beyond promoting products and services on the social network to actually selling them. "[U]ltimately, that will drive the advertising revenues of the future," Cade Metz writes. Wired.com (3/17)  | eBook: Getting Started With Enterprise Social Networks
Social business tools are being rapidly adopted across organizations. In fact, Gartner predicts that by 2016 half of all large organizations will have internal Facebook-like social networks, and that 30% of those will be considered as essential as email and phone. Click here for a Free eBook: How to Get Started On Enterprise Social Networks. Download today. |
 |  | White Paper: Moving to the Forefront of Marketing
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Find Out Now. |
 | Medical encounters at the end of the world Treating patients at McMurdo Station in Antarctica requires a knack for "MacGyver medicine," doctor Scott Parazynski says. Using museum-worthy medical equipment including glass syringes, a World War II embalming kit and a straitjacket, the doctors treat a wide range of maladies, including dental issues and a respiratory ailment linked to the dry environment. "You have to invent solutions on the fly," Parazynski says. MentalFloss.com (3/18)  | Rethink Email: 3 Strategies to Stand Out in Your Customer's Inbox
As inboxes get busier, your customers will seek more meaningful engagements in email. This e-book will show you how personalization, real time automation and predictive intelligence can create a seamless 1:1 email experience for your customers. Download Now! |
 |  | Facebook is moving in the same direction as Apple and Google. It wants to be the place where you spend not only your time but your money." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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